Gao Jiesi apologized for the short video advertisement: without the review of the brand side, the relevant accounts have been suspended and rectified
Recently, an advertising video released by personal care brand Gao Jiesi on a short video platform caused controversy on the Internet, showing a man using a sanitary napkin as an eye mask, foot pad and absorbent wipe. In the face of controversy, @Gaojiesi issued an "apology letter" on December 28, saying that the relevant content was "produced and published by the agency without the review of the brand side", and the relevant accounts have been seriously suspended and rectified.
Screenshot of the ad video
The full text of Gordjie's apology letter is as follows:
Gao Jiesi's recent video on the social platform has been hotly discussed by everyone, the company attaches great importance to it, and we apologize for the poor experience brought to users! The content is produced and published by the agency without the review of the brand side, which is seriously contrary to the values of the Gaojiesi brand! It is absolutely unacceptable to us!
We sincerely apologize for the criticism of the video content. This is indeed a mistake in our work, and we have not done a good job in agency management and communication content management. We have arranged to remove the shelves at the first time, and seriously suspended and rectified the relevant accounts. With this in mind, we will urgently optimize our internal management processes to prevent similar situations from happening again!
We will seriously reflect, put the user experience in the first place, regardless of product and communication content, will strictly control the quality, adhere to the Gaojiesi brand values, and be responsible for the society, we apologize again for bringing you a bad experience! We also welcome consumers and all sectors of society to continue to supervise and correct!
Netizens discussed this differently, and some people said that they did not accept the apology.
Some netizens also think that they can understand, but the brand side should pay attention to its own content.
Source: World Wide Web