Sun Pingren, vice chairman of Yingzhong Holding Group Co., Ltd.: Start the flying life of "auto people" chasing dreams

Haixi Morning Post reporter Xie Xiaowan

"The lake has witnessed the growth of Yingzhong, and we have also witnessed the development of the lake." In the view of Sun Pingren, vice chairman of Yingzhong Holding Group Co., Ltd., the fate of Yingzhong and Huli can be described as deep-rooted, and Huli is where the dream of Yingzhong Automobile begins.

Sun Pingren said that when the 4S store in front of the yingzhong was completed, there were only two passages into the island in Xiamen, Xiamen, xiamen, and the front of the hall was the only way to enter and exit the island, and many people regarded the Yingzhong exhibition hall as a landmark. Nowadays, the number of passages in and out of the island is increasing, and the "business" of Yingzhong has also blossomed in an all-round way, starting from Xiamen and covering all parts of the province.

Seize the opportunity

Create a marketing event "one hit"

"Huli District enterprises have a fighting spirit in their bones and are also good at seizing opportunities." Sun Recalls that on July 28, 2000, when Yingzhong Automobile was still selling only one Jetta model, the first Jetta store was located at No. 521-523 Kaicheng Garden, Jiahe Road, Huli District. In 2001, the first Volkswagen brand standard 4S store in Fujian Province was opened in front of The HuliDian in Xiamen. When the 4S store opened, the national premiere ceremony of FAW-Volkswagen Bora sedan was also held in Xiamen.

This "launch ceremony" was won by Yingzhong on its own initiative. "There were only three months left from the official construction to the launch, but we did it." Sun Hiren laughed, "At that time, the team raced against the clock every day for 24 hours, and the day before the opening was still laying floor tiles and busy greening. The next morning, the showroom was renewed and the launch ceremony was a great success. At that time, Yingzhong also joined hands with the FAW Mass Marketing Department to join hands with national media reporters to creatively organize a 50 Bora "new car parade" convoy, starting from the exhibition hall, passing through Huandao Road, Zhangzhou, and then turning back to the exhibition. As a result, Bora cars have become "popular" and sold hotly. This marketing event also allowed national auto manufacturers to see Xiamen, making Xiamen the first choice for many new models of automobile brands later.

On July 28, 2020, the 20th anniversary celebration of Yingzhong chose to return to the 4S store in front of Yingzhongdian in Huli District. FAW-Volkswagen's new standard exhibition hall in Fujian opened at the same time, adhering to the concept of "customer first", the exhibition hall to create a more digital, intelligent and humanized car purchase space. This also shows that Yingzhong, the "old" 4S store in the hearts of consumers, has never stopped moving forward, constantly upgrading and innovating, and opening a new journey of development with better services.

Dream come true

Driving into the "fast lane" of development in the lake

After 2001, the automotive industry ushered in a period of rapid development, Huli District seized the new opportunities of industrial development, became the most important development area of Xiamen automotive industry, and the development of Yingzhong also entered the "fast lane".

In 2002, with the two models of Jetta and Bora, Yingzhong sold 1547 vehicles in the whole year, with a sales market share of 25.7%, ranking first in Xiamen, setting a record that "one out of every 4 cars in Xiamen is Yingzhong sales", and became the national FAW-Volkswagen sales market champion for many consecutive years. Since 2003, Yingzhong has maintained the honorary title of "Top Ten Automobile Dealers in China" selected by China Automobile News, which has lasted for nearly 20 years. In 2004, Yingzhong began to lay out the province from Xiamen to Quanzhou, Zhangzhou, Sanming, Fuzhou, Longyan and Nanping. In 2014, Yingzhong Automobile's annual sales exceeded 50,000 vehicles, and its annual turnover exceeded 10 billion, becoming the first automobile dealer group in Fujian Province to exceed 10 billion. So far, Yingzhong has more than 10 mainstream auto brands, more than 60 4S stores and a number of subsidiaries, covering the complete automotive service industry chain, serving more than 700,000 customers.

"The support and help needed to grow a business is multifaceted." Sun Pingren said that the development of enterprises depends on people, under the policy support of Huli District, Yingzhong has solved the problems of employee settlement and children's schooling, and attracted and retained outstanding talents from all over the country through a series of talent recruitment and training projects.

Yingzhong Automobile operates 11 automobile brands and 17 4S stores in Xiamen, including FAW-Volkswagen, SAIC Volkswagen, Imported Volkswagen, Skoda, Audi, SAIC Audi, Jetta, Jeep, Buick, Cadillac and Chevrolet. "The most 4S stores and the largest sales are still in the lake." Sun Pingren sighed, "Huli District is the birthplace of the Xiamen Special Economic Zone, and it is also the starting point for more than 3,000 Yingzhong 'Auto people' to realize their dreams." "