On January 4, Cui Dongshu, secretary general of the Association, issued a document sharing his views on the exclusive insurance of new energy vehicles that has aroused heated discussion.
The article pointed out that the introduction of new energy vehicle insurance is a good thing, but the cost increase is high, so that the fuel money saved by new energy vehicles has to pay insurance, resulting in new energy vehicles that seem to be uneconomical, forming a phenomenon that cannot be afforded and used, which is not conducive to the promotion of new energy vehicles.
Cui Dongshu believes that at present, car companies should establish their own insurance varieties, the industry should have more accurate insurance calculations, and the state should also support reasonable subsidies for insurance costs.
When it comes to car companies selling insurance, I have to mention a new energy car company - Tesla.
Tesla began in October last year, successively launched in Texas and other regions, and plans to enter the New York market this year. In some states, Tesla insurance can reduce premiums by up to 30% compared to traditional insurers.
According to Tesla's insurance program in the United States, car owners can purchase insurance "on a monthly basis" without paying other fees. If the owner is not satisfied, you can cancel or change the Tesla insurance at any time.
In China, Tesla established an insurance company named "Tesla Insurance Brokerage Co., Ltd." in August 2020, with a registered capital of 50 million yuan, and the legal representative is Zhu Xiaotong, who is currently responsible for Tesla's Greater China region, and the registered address is China (Shanghai) Pilot Free Trade Zone.
Of course, at this stage, the company is only registered in the domestic industrial and commercial department, and has not yet carried out various insurance businesses. But there is no doubt that the establishment of Tesla's insurance company in China means that Musk has planned to extend his tentacles to the market farther.
Compared with the traditional insurance company's estimation of vehicle premiums, which will be limited by its own data and experience accumulation, Tesla's exclusive insurance business will calculate the premium according to the owner's car habits, car usage time, and even the frequency of use of Autopilot (automatic assisted driving), which is 20%-30% lower than the premium of traditional insurance companies.
Because of the wide range of business and models, traditional insurance companies cannot provide Tesla with the most competitive rates. Tesla's calculation method can really accurately determine the ratio of the relationship between the premium and the claim of each car, and avoid the situation of "low risk of insurance, but high premium".
In other words, this is a "win-win situation for car companies and car owners".
Car companies hold the right to speak of hardware and software, and can understand the actual use of the car by the owner of the car, and the owner can be more flexible to buy car insurance, and the premium will be significantly reduced.
In fact, it is not uncommon for large car companies to enter the insurance industry, but most of them are set up insurance institutions or agent sales, which does not have much impact on the transformation of the insurance industry itself.
If Tesla can copy the "car + insurance" business model in the US market to China in the future, car owners may enjoy more reasonable and cost-effective insurance services.
It is worth mentioning that the insurance business launched by automakers has always been regarded as a "threat" to the auto insurance industry. In the future, whether Tesla's insurance business in China can be carried out smoothly and whether it can adapt to the reform of domestic insurance and the market environment is still unknown.
However, it is foreseeable that once car companies such as Tesla enter the insurance market, bringing lower premium prices and more innovative insurance models will bring huge changes to the domestic auto insurance industry.
Do you support Tesla's entry into the domestic insurance industry?