Lei Jun once again hinted at the pricing of Xiaomi SU7 and said that "only Tesla dares to raise prices", this time it was wrong

A few days ago, Tesla Model Y will start to increase prices from April 1, 2024, the news spread, the car will begin to raise the price of 5000 yuan in April, and at the same time, 8000 yuan car insurance subsidy and 10000 yuan car paint optional subsidy will also expire at that time, so the overall price is equal to an increase of 23,000 yuan.

It is not surprising that the price adjustment of Tesla cars is very frequent, and there will always be an increase or decrease from time to time, because although a simple price reduction can play a role in increasing sales, there is also damage to the brand, and a phased price reduction and then an increase can maintain the effect of the brand on the basis of ensuring sales, so such a price adjustment plan is very smart.

It's just that there isn't much to interpret, and there's no reference value.

However, Lei Jun, the founder of Xiaomi, commented on the price increase of Tesla's Model Y with great interest, as follows.

Highlight the point

Let's not discuss what Lei Jun's description means, there is a wrong description in it.

It says:

In the current electric vehicle market, the competition is so fierce that only Tesla dares to raise prices.

This is a very wrong description, it is recommended that Lei Jun pay more attention to his own brand; before the Tesla Model Y is expected to increase in price, the price of Changan Deep Blue S7 EV (pure electric series) has been raised by 10,000 yuan! The current Model Y has not increased in price, and the Deep Blue S7 EV, a medium-sized domestic pure electric SUV, has completed the price increase, so Lei Jun's above description is very wrong. As a self-owned brand automaker, it should not ignore a new brand from a traditional car company that has performed quite eye-catching, and the description of "only Tesla dares to raise prices" looks really strange.

下图是长安深蓝S7 EV。

The second important point:

Many people are particularly concerned about the pricing of Xiaomi SU7, and I will explain by the way, Xiaomi SU7 standard version, the configuration is far more than Model 3, the materials are solid, and the purchase cost is also very high in the early stage of the product. There is some pressure on pricing, and I hope you understand.

Tesla's Model 3 is currently priced at 245,900 yuan.

The front foot affirmed that Tesla Model Y "dares to raise prices" and expressed admiration, admiring the idea of price increases is very strange, which is obviously the result of interpretation from the perspective of enterprises;

It's just that the front foot said that he admired the price increase, and the back foot said that the Xiaomi SU7 standard version of the configuration, how the materials are used, and explained that the price of the Model 3 is 245,900 yuan;This is basically a clear statement that the overall standard of the Xiaomi SU7 is higher than that of the Model 3,The subsequent "pricing does have some pressure" can be understood as the starting price of the Xiaomi SU7 will be higher than the Model 3?

Epilogue:

So far this year, the most ridiculous thing I have heard is that "enterprises are under some pressure on product pricing and hope that everyone understands", and the money earned by enterprises does not pay dividends to users, how can people understand you? Xiaomi SU7 pricing has nothing to do with market users, set low then the product is cost-effective, the prospective car owner who should buy will naturally buy; set high then the product cost performance is low, car consumers face hundreds of car brands, including internal combustion engine vehicles and new energy vehicles thousands of car products, which one to choose? Enterprises should conquer consumers with their strength, don't play emotional cards with consumers, no consumers should waste energy to understand enterprises.

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