In March 2019, when the newly established iQOO came out with their first mass-produced mobile phone, we still clearly remember that many media used "game phone" to describe this model.
To be honest, this is not surprising, after all, the original iQOO did set up the touch shoulder buttons and LED light strips that only "game phones" had at that time on the fuselage, plus the conference also spent a lot of time explaining the game experience. Therefore, it is also normal that this model will be considered a "gaming phone".
But if you remember the content related to our three easy lives at that time, you may remember that we once thought that the original iQOO and this nascent brand could not be defined simply by "game phone". After all, iQOO's proposed brand positioning at the time was to "target the potential needs of young users, hoping to bring them personalized and high-value products."
What is this concept? To put it simply, when young users pay special attention to the game performance of mobile phones, iQOO will launch products based on performance and game experience; and when young users' standards for "good mobile phones" are no longer limited to simple "performance", but become more diversified and more high-end comprehensive needs including appearance workmanship, camera level, game performance, video and audio performance, etc., iQOO's product definition will also change.
When this brand, which has been established for less than three years, has successfully won the top 2 online sales in the domestic market in 2021, after "618", it has launched new products with more complete functions and more in line with the comprehensive needs of young consumers for "flagship mobile phones", and naturally it has become a natural thing.
Don't worry, performance is still the strength of the iQOO 9 series
Despite all that we've said earlier, if you're a "performance controller," the iQOO 9 series that just debuted tonight won't disappoint.
Different from the "high and low matching" strategy mostly adopted by other brands, the iQOO 9 series is equipped with a new generation of Snapdragon 8 SoCs. Not only that, in order to give full play to the performance advantages of this top chip, iQOO has also "stacked" a lot of extra materials.
For example, on the back of the fuselage, the rear part of the iQOO 9 series is fully equipped with a huge aluminum alloy frame. It is not only a decorative cover plate used for the rear camera module, but also equivalent to installing a large-size "heat sink" on the fuselage, and facing the SoC area below, together with more than a dozen layers of heat dissipation structure inside the fuselage and a large heat exhaust plate close to 4000mm, playing a better heat dissipation role.
For example, in the internal chip combination, the iQOO 9 series is not only equipped with snapdragon 8+ enhanced version of LNDDR5+ UFS3.1 as standard, but more importantly, UFS3.1 is Samsung's latest generation of "overclocking version" flash memory chips. The new controller built in automatically adjusts the performance level based on the flash load, enabling flash "auto overclocking" or "auto power saving".
In addition, the iQOO 9 series is also equipped with a "standalone display chip Pro" as standard. It can achieve automatic multiplication of the frame rate in the game scene, so as to "multiply" the game that originally only supported 60 frames to 120 frames, or output the game screen in 90 frame mode, while reducing the actual rendering load of the GPU to 45 frames, which not only reduces heat generation, but also reduces power consumption.
In addition to being fast, the iQOO 9 series also brings a top-notch audio-visual experience
Last year, we sanyi life was at the scene of ChinaJoy, bringing you the first E5 2K 120Hz curved screen iQOO 8 Pro first time real shooting and technical analysis. In this year's iQOO 9 series, "good screen" and "high sound quality" have become common features of the entire series.
First of all, the iQOO 9 series is equipped with Samsung's latest E5 AMOLED panel, which has a high refresh rate of 120Hz, 1500nit peak brightness, 100% DCI-P3 color gamut, and supports instantaneous touch sampling up to 1000Hz. Please note that it is "full range", that is to say, the iQOO 9 with a straight screen shape, which is actually a flexible E5 panel screen.
Secondly, for players with higher requirements, the screen of iQOO 9 Pro has a 2K high resolution on the one hand, and on the other hand, it is the first in the industry to be equipped with LTPO 2.0 technology, which supports more accurate multi-screen refresh rate automatic adjustment. This means that not only will it feel "chiral" and smoother for daily use, but it will also have an additional power saving effect.
In addition to the screen, the iQOO 9 series is also equipped with a closed stereo dual speaker, coupled with the dual screen pressure sense and dual linear vibration unit inside the fuselage, whether in daily movie viewing, or intense games, the performance of the iQOO 9 series is one of the best audio and video flagship models at present.
More exclusive technology also allows iQOO to achieve a "self-upgrading"
High performance, strong heat dissipation, high frame rate games, luxurious audio and video configuration... If the previous iQOO products can do this, it is already very impressive. However, for the iQOO 9 series this time, the iQOO side obviously feels that it is still "unfinished".
As a result, we saw the Samsung GN5 50 million pixel outsole CMOS that debuted in the entire iQOO 9 series, saw the iQOO 9 Pro even added the "fusion image stabilization" new design of the gimbal main camera, and also saw the luxury lens coating process that is very rare even in today's flagship imaging models.
In addition, the ultra-wide main camera in the iQOO 9 Pro rear camera module is based on the new JN1 sensor design, which is one of the few solutions in the industry that can support 150-degree ultra-wide field of view, autofocus, and auto macro functions at the same time. And its 2.5 times independent telephoto head has also added optical image stabilization this time, making the iQOO 9 Pro a device that does not take "flagship image" as the main direction, but actually the camera part of the stack has exceeded some flagship image models.
Not only that, the iQOO 9 series is also the first in the industry to be equipped with a new 120W ultra-fast flash charging adapter and a 6A fast charging cable with GaN materials. Some friends may say that now the 120W GaN charging head has a number of brands out, what is so strange about this? In fact, the iQOO 9 series comes directly in the package with a GaN charging head, without the user having to pay extra money to buy it. This is not only a matter of "actively adopting new technologies", but also undoubtedly a reflection of the sincerity of users.
Of course, from another point of view, after "stacking" a large number of advanced technologies that have crossed the level, the iQOO 9 series has actually far exceeded the product positioning of the original iQOO, which is equivalent to achieving a self-upgrading. This is both a natural consequence of iQOO's success in the market today, and in fact a symbol of the iQOO brand's challenge to a higher market positioning and a more cutting-edge technology range.
For a brand that has been around for less than three years, it's obviously not easy to do that.