From the star to the star, the most obvious is the increase in size, the change of shape, the cancellation of the slipback design, the replacement of the common SUV shape, and the lengthening of the size. From fashion movement, it has become a calm atmosphere.
Some people say that this is a regression, the back shape is canceled, the coupe SUV is transformed into an ordinary SUV, deviating from the market hotspots and popular elements, is not a retrogression?
Some people also say that this is an upgrade, abandoning the back shape and coupe body design, which shows that Geely's control of the market is in place, after all, the coupe SUV basically has no good end, and The star L can soberly give up the sneakback and choose to lengthen, which is not an upgrade in another sense.
Let's first talk about the coupe SUV, which is not a new thing in the automotive industry. More than a decade ago, the BMW X6 turned out to be the world, with the positioning of the coupe SUV, unique appearance and design, attracting the attention of consumers. In bmw's first-line luxury brand aura, as well as the influence of its own brand sports attributes, coupled with the role of the back shape in creating a sports atmosphere is obvious, for a time the coupe SUV rose rapidly, and many car companies have invested in this segment.
It should be admitted that the coupe SUV models have a significant feature, the appearance value is indeed high, the large back design, although it occupies the rear head space, but the visual effect is extremely outstanding. The domestic car known for its appearance will naturally not let go of this big hit, and for a time any car has begun to add the element of slipping back, among which Geely Xingyue, Changan CS85 COUPE and Haval F7x and other models have emerged.
Take Geely Xingyue as an example, listed in May 2019, with the support of the CMA platform, the 2.0T model is also a Combination of Aisin 8AT transmissions, to have a face value, to have strength and strength, in theory, it should be a hit that is unique, but the actual sales are obviously not so.
It can be seen that in the past year, the sales performance of Geely Xingyue is not outstanding, the sales peak is only more than 3,000 vehicles, the sales trough is only more than 700 vehicles, and in most cases it is hovering around 2,000 vehicles.
Coincidentally, Changan CS85 COUPE, which also comes from the first-line camp of domestic independent brands, only sold 14453 vehicles in the first 11 months of 2021, with an average monthly sales of 1204 vehicles, and its performance was not as good as that of Geely Xingyue L. The other Haval F7x, which is also highly anticipated, is not optimistic about sales.
This is still a sneakback model with high exposure and topic degree under the mainstream car companies, and it is not difficult to imagine that the status quo of products produced by other second-tier domestic brands is even more worrying. The sales of these cars have invariably proved that the coupe SUV looks good, but it is really not a way out.
Let's take a look at what changes in Hoshikoshi's sales after becoming Hoshikoshi L.
It can be clearly seen that from the star to the star more L, but not only the length and appearance of the change, even the sales have a qualitative leap, now the star more L is a well-deserved explosive model, listed for nearly half a year, the lowest trough of the monthly sales have 4100 up and down, and the peak period is set a record of 11,100 data, becoming a new member of the ten thousand car club.
The same CMA platform, the same combination of 2.0T and 8AT, but on Hoshikoshi and Hoshikoshi L, there is a completely different car experience. The former is applauded or not, the latter is applauded and applauded, you say that it is caused by the transformation of the front face design language? There is influence but the influence is definitely not so big, because the star more L is now this language, consumers are not all paying, many people also said that the real car does not have a texture of the fine drawing. In particular, the appearance of this kind of opinion, for sales has a role but can not play an absolute role, so more critical is the coupe SUV and conventional SUV behind the positioning factors caused.
Coupe SUV and traditional SUV can not only be a change in the design of the slipback, the former in order to match the positioning and design, the overall body is low, the car height performance is often not outstanding, which greatly affects the head space performance and the comfort of the driver and occupants. And the traditional SUV design, the chassis is high center of gravity, the field of vision is good, the space is large, at least better than the same level of coupe SUV space, not to mention the star more L lengthened to 2845mm, not to mention just 5 seats design, is 7 seats can be taken into account, 5 seats can be described as spacious. The space is large, the natural practicality is excellent, at least the car group is no longer limited, the potential audience can change from a young audience to a family user, the audience is wider, and the sales increase is reasonable.
Of course, Xingyue L also has its own plus points, such as interior design, center console triple screen design, the overall sense of grade and technology, as well as the visual effect is directly full, light-colored interior and highlight the sense of high-grade, aesthetic and practicality, in the same level of models can definitely rank among the top three. Just to rush this balanced product force, it is difficult to think of unpopularity.