Since Cook took charge of Apple as CEO, Apple's market value and revenue have both grown, and not long ago, Apple's market value once exceeded $3 trillion, comparable to the world's fifth-largest economy, and Apple can have such a rapid growth rate, all because of Cook's outstanding ability.
Cook, who came from the supply chain, managed apple's supply chain flawlessly, and in the process of improving a little bit, he perfectly solved Apple's production capacity problem, so in recent years, fruit fans have never encountered the problem of wanting to buy an iPhone but can't buy it for a long time.
Even when the iPhone 13 series was launched, Cook also made a decision to lower the starting price of the new machine and upgrade the capacity to 128GB, if compared with the iPhone 12, the starting price of the iPhone 13 is equivalent to 800 yuan.
In this context, the iPhone 13 series has become the current best-selling mobile phone, and in October and November 2021, Apple became the first in China's mobile phone market share for two consecutive months, and it is also back to the first position after five years.
The best-selling iPhone 13 series has also promoted the soaring price of Apple's stock price, so there is a scene in which Apple's total market value once exceeded $3 trillion.
Combining the above, it can be seen that Cook is indeed a very shrewd businessman, and every decision he makes can promote the development of Apple, making it a legend and a myth.
The iPhone 14 series launched in 2022 will inevitably become a phenomenon-level product created by Cook, although there is not much news about this product at present, but according to the many details exposed on the Internet, we can still learn about the new features of the iPhone 14.
The biggest change in the new iPhone 14 series is the redesign, according to the latest news so far, the appearance of the iPhone 14 has basically been fixed, and the exposed rendering also shows the appearance of this product in its entirety.
From the rendering, the iPhone 14 will give up the bangs screen shape that has been used since the iPhone X, but will use a new centered "pill screen" design, which may be a bold choice made by Cook, many fruit fans have said after seeing this design, and finally changed.
The pill digging hole of the iPhone 14 is somewhat similar to the dual digging screen of the Huawei Mate 40 Pro, except that the hole of the Huawei Mate 40 Pro is in the upper left corner of the screen, while the iPhone 14 moves to the center of the screen, which has a symmetrical beauty.
Consumers are most concerned about whether Face ID will be retained after canceling the bangs, according to the latest revelations, iPhone 14 will still support Face ID, as for the screen fingerprints that everyone expects will not appear on the new machine.
If the design of the pill hole-digging screen is true, it means that Apple has increased the screen ratio of the iPhone 14 series, but all the functions have been properly retained, including the Face ID function, which will not support 3D face recognition without bangs like other Android phones.
Of course, the iPhone 14 is not just a change in the appearance of the design, but will upgrade the screen, processor, camera and other core configurations, of which the most concerned is the introduction of 120Hz refresh rate in the entire series.
Although the iPhone 13 Pro series already supports a 120Hz refresh rate, the iPhone 13 is unfortunately missing, and the iPhone 14 series will introduce a domestic BOE screen, thereby reducing the cost of the screen, so Apple does have the possibility of making the iPhone 14 all support the 120Hz refresh rate.
In terms of core processors, the iPhone 14 series will introduce a new A16 processor, which will use TSMC's 3nm process, both performance and power consumption have been significantly improved, and it is expected that the performance of the A15 chip will be about 20% upgraded.
The camera is also a configuration of the key upgrade of the iPhone 14 series, the iPhone 14 series is expected to be equipped with lidar as standard throughout the series, enhancing the mobile phone shooting gameplay, but the pixel may continue to maintain the level of 12 million and will not be improved.
As for the price issues that users care about, considering that Cook has mainly aimed to increase market share and revenue in recent years, and then let Apple's market value further increase, the pricing of the iPhone 14 series is likely to maintain the original price of the iPhone 13 series.
However, it should be noted that the iPhone 14 series may no longer retain the mini version of the small-screen mobile phone, which means that the starting price will be increased to 5999 yuan, which in turn will increase the average unit price of the iPhone. So can such an iPhone 14 attract you, welcome to comment, like, share, talk about your views.