Survival of the fittest is the survival law of this society, no matter how strong you are, in the environment of market economy, everything depends on sales, on performance. How to price is very important for car companies, the price is too high, no one cares, the end of the sale is delisting, the price is too low, the income can not cover the cost, in the end it is still blindly busy, so the decision of the vehicle price is a very important thing.
When it comes to pricing, people can't help but think of the new SAIC Audi A7L, the lowest starting price is more than 450,000, the surface looks very scientific, higher than the Audi A6L, but a closer look at the model can be found that the Audi A7L does not have the lowest model, so if the configuration and then look at the price, more than 450,000 pricing is more affordable than the Audi A6L, such an operation makes consumers begin to confuse, in order to seize the market, the family also began to kill each other?
First of all, the competitors of the Audi A7L, BMW 5 Series, from all aspects of the performance, Audi A7L and BMW 5 Series are comparable, the size is slightly weak, the configuration can definitely be comparable, only look at the lighting this piece, Audi A7L is also a complete victory, the output performance of the engine is not much different, then look at the price, BMW 5 Series sub-low-end model pricing than audi A7L out of ten thousand pieces, so compare, audi A7L advantage is extremely obvious.
Let's take a look at the comparison with the brother Audi A6L, in the competition of the same level of car, Audi A6L has been very low, by Mercedes-Benz and BMW can not raise their hands, can only rely on a slightly lower price to win the attention of consumers, did not expect this time "home thieves are difficult to defend", there is a situation of nest fighting.
SAIC Audi A7L compared with audi A6L, although it has canceled the sexy big slip back design, but still retains the details of young sports, in terms of appearance, I believe many people still like Audi A6L, especially the modern car market consumer groups in the continuous rejuvenation, the appearance of sports car will be more popular.
In addition, the 2.0T is equipped to make the SAIC Audi A7L very good in horsepower output, which is completely in line with its positioning of the sports coupe, and in terms of configuration, it is not at all inferior to the Audi A6L, so the Audi A7L does not seem to be disliked by anyone. Previously, the Audi A6L was overwhelmed by the price war, and 400,000 was already a good price, and the models that could exceed the price of 400,000 cars could only rely on its famous four-wheel drive to do the blessing.
And now the audi A7L forty-five pricing, so that the Audi A6L is really embarrassing, if in order to continue to reduce the price of sales is self-depreciation, but if the price is raised, the original competitive advantage is swept away, which really makes the car companies face a dilemma.