The city is hot and has arrived as scheduled!
At the beginning of the new year, major luxury brands have been busy to lay the foundation for the KPI in the new quarter.
In addition to the regular opening of stores, books, and sponsorship of concerts, the eyes of brands are more focused on the restoration of temples, the opening of courses and other extension projects.
Van Cleef & Arpels will open a jewelry school in Shanghai
Van Cleef & Arpels recently launched the "de Mains en Mains" programme, which aims to educate the public about gem and jewellery making techniques through a series of activities, the first of which was held in Lyon, France, in December 2021.
The event included courses, conferences and seminars, and at the Shenzhen "Art of Movement Tangible, Art Narrative Centennial" jewellery exhibition held in December of the same year, Van Cleef & Arpels revealed that L'Ecole Jewelry Art Center may land in Shanghai in 2022.
The image comes from the brand
L'Ecole Jewellery Art Centre is a jewellery art training and cultural promotion organisation founded in 2010 under the auspices of Van Cleef & Arpels. The first art centre was located in place of place Vendôme in Paris, close to Van Cleef & Arpels' flagship store. L'Ecole's influence has since expanded rapidly, hosting exhibitions and lectures in tokyo, New York and Dubai, and opening its first permanent overseas centre outside of Paris in Hong Kong, China in August 2019.
FENDI's restoration of the Roman temple was completed
Recently, the Italian luxury brand FENDI announced that its €2.5 million restoration of the Temple of Venus and Rome, co-funded by the Italian antiquities restoration agency Parco Archeologico del Colosseo, has been completed.
The restoration, which began in September 2020 and lasted 15 months, not only completed the restoration of the damaged monuments, but also added lighting to the Colosseum Archaeological Park.
To commemorate the completion of the project, a special book published by Electa, Il Tempio di Venere e Roma, will be released this month, covering images from the Roman temple archives compared to photographs of the restoration process, as well as footage from the FENDI Couture fashion show in London.
The image comes from Weibo
The GUCCI TIGER limited time store is unveiled
Gucci unveils the new 2022 Chinese New Year collection, the GUCCI TIGER Limited Time Store, presenting creative director Alexandra Mikari's unique fashion concept, interpreting the tiger pattern in the brand's collection in a contemporary style. Immersive display spaces create a captivating shopping experience that connects with the local community.
Inspired by the GUCCI TIGER print in this collection, the limited-time shop features a shiny GUCCI TIGER light sign that serves as the entrance sign, while the interior is built with modernist light bars to create a natural jungle that contrasts sharply with the black and white checkerboard floor, highlighting the theme of the new series in the jungle-inspired themed space.
Reflected in the spotlights, the 2022 Chinese New Year collection on the old brass display shelves unleashes a poetic rebirth of the charm of the limited-time shop with velvet sofas and matching shelves.
To celebrate the upcoming Year of the Chinese Tiger, Gucci has launched the 2022 Chinese New Year series GUCCI TIGER Collection. The new prints are inspired by contemporary print designs by Vittorio Accornero, the artist and illustrator who created the iconic Flora print for the brand in the late 1960s.
The tiger image depicted in pastels against the backdrop of the gorgeous floral jungle breaks the time boundary between the past and the future in a fun style, bringing a steady stream of stylistic inspiration for the Chinese New Year.
The new print patterns set the tone for coats, denim, shirts and dresses. The tiger pattern, which originates from the brand's collection, uses prints, appliqués and embroidery elements to continue the New Year's theme and the brand's iconic GG logo on accessories such as shoes, bags, watches, glasses, silk and hats. As an important element in Michelle's creation, the animal image also carries his abundant emotions about nature.
Buccellati grandly unveils a new brand book
In January, Italian fine jewelry brand Buccellati released a new brand book that pays tribute to timelessness and heritage spanning a century.
This is Buccellati's first book on history, tracing important milestones in the brand's development and the proud birth of the brand in Milan at the beginning of the 20th century. At that time, it was also the era of the rise of Italian pioneering spirit and the development of creativity.
The book is narratively grandiose and cleverly conceived, published by Assouline Press, created by Alba Cappellieri, and supported by Andrea Buccellati, the third generation of the Buccellati family, jewelry historian, journalist and writer Vivienne Becker, and franko Cologni, a writer and historian active in culture, jewelry, and watchmaking.
The book tells the story of Buccellati's deep ties to Milan, the birthplace of its legend. Milan is known around the world for its artistic creativity and innovation, and these qualities are engraved in buccellati's brand DNA.
MaxMara presents the Venetian New Year Concert
To the beat of New Year's Day 2022, MaxMara made its debut at the New Year's Concert at the Teatro la Fenice in Venice. The brand designed stage costumes for the Italian dance Fondazione Nazionaledella Danza/Aterballetto, innovatively interpreting classic silhouettes and romantic interpretations of the first encounter between the two sides.
The Venetian New Year's Concert, which played the overture in 2004, instantly swept the world. The Symphony Orchestra, the Phoenix Opera Choir and special guests co-starred in a colorful audiovisual feast with dance performances recorded in Venice.
MaxMara's modern ballet costumes embody the ingenuity of the two masters and capture the four vibrant colors: yellow, red, green and electric blue, conveying dramatic tension. Unique colours and backgrounds, including the Venetian Cultural Centre Fontazione Cini and palazzo Grassi, bring the ballet to life and excitement.
There are still more than half a month to go before the New Year, and the time seems to have been stolen by the epidemic. Whether or not you can go home for a reunion has become a hurdle in the hearts of many people.
However, there are many more in the year, pay attention to the epidemic prevention requirements of various places, safety and health will always rank first.
Written/Curated by: Fiona
Typography: kiki
Producer: GaGa
Avoid medium- and high-risk areas,
Travel with personal protection.