Today's so-called Internet TV, boot to see ads have been we have become accustomed to, I spent two or three thousand yuan to buy a TV, but you let me watch these ads every day? When you complain about this problem, the sales staff will tell you that if you don't want to see ads, you can also buy high-priced foreign brand TVs, our TV prices are cheap, and you can only earn money back through advertising.
If it is acceptable to spend thousands of dollars to buy a TV to watch advertisements, then spending hundreds of thousands of dollars to buy a car and you also let me watch advertisements is really a bit outrageous.
Recently, some netizens sent a Weibo that the Weipai Moka they had just purchased actually appeared in the screen of the car machine, and the content of the advertisement was "fun call", and there was two-dimensional code information on the screen, and similar to "earn gold coins" and "send red envelopes" publicity. Qulaidian is not a product of the Great Wall, but a CRBT software.
Picture from netizens "clench your teeth and kill me without saying"
There are also motorcycle owners complaining on the car quality network, the content of the complaint is that their car has recently appeared in the boot advertisement, need to cancel manually, hope that the car company can solve this problem.
This is not the first time that the Great Wall's models have appeared to start advertising, and some car owners have reflected that their new third-generation Haval H6, after the launch of the advertisement, is haval activity promotion, but as long as it is marketing information, it should be reduced to advertising, and it will more or less affect the car experience of the owner.
Why, from TV to cars, they have to go on the road of advertising, no way, they give too much.
Data show that in 2019, the scale of domestic TV OTT advertising reached 10.9 billion yuan, of which the start-up advertisement was about 2.6 billion yuan, and now that 3 years have passed, the market size will certainly be larger, in the face of such a large piece of cake, TV manufacturers have no reason to refuse. As the car machine screen becomes larger and larger, the car machine screen has also become the entrance to the Internet information after the mobile phone and TV, according to the data, the number of motor vehicles in the country will reach 395 million in 2021, of which 302 million cars, as the car machine screen becomes the standard of the car, the advertising market on the car machine screen has also become a big cake.
But TV advertising and car machine ads obviously can not be compared, on the one hand, the price of the car is much higher than the TV, there is no reason to spend more than 100,000 to buy a car, but also to see the car machine advertising, not to mention, there are hundreds of thousands or even millions of cars, plus advertising, suddenly feel that the luxury car you bought instantly became LOW. Do you still need to be a member to be free of ads?
On the other hand, the car is related to traffic safety, now it is a boot advertisement, who dares to guarantee that there will be no pop-up advertising, pull-down advertising, floating window advertising in the future? If you come out like this during the driving process, will it affect the driving safety?
Weipai in the Great Wall's product lineup positioning is a "luxury brand", but positioned as a luxury brand of Weipai Automobile, but the first in the car machine system to put up advertising, which is a bit of a violation of their own meaning, domestic cars in the past two years just a little catch up with the momentum of the joint venture car, Great Wall Motors must not be small and lose big ah.