Domestic tires are so cheap, why do some Chinese people want to buy more expensive Michelin, Bridgestone and other tires?
In terms of raw materials, in fact, domestic and foreign tires are similar, many international brands are produced in China, or produced in the origin of rubber, in the context of global procurement, the rubber of tires is basically from Southeast Asian countries. The reason why domestic consumers prefer to choose foreign tires is actually mainly due to the following reasons:
1. Trust in foreign brands
From the perspective of cost performance, domestic tires are naturally victorious, for example, many foreign brands of a tire is more than 1,000 yuan, while most of the domestic tires are below 500 yuan, and the mileage that domestic tires can drive may be longer. However, tires are different from other automotive supplies, it not only cares about the cost performance, but also directly affects the driving safety of the vehicle, so many consumers are biased to choose foreign brands out of past cognition.
2, the difference in comfort
In terms of wear resistance, domestic tires are generally better than foreign tires, such as Bekalt steel cord used in Chaoyang and durable tread composite glue for triangle tires, which are models of wear resistance, but in terms of comfort, domestic tires are generally inferior to foreign tires. This is reflected in two aspects, one is in the mute, domestic tires have not yet come up with the mute technology, basically imitating foreign tires. Foreign tires such as horse brands have silencer cabin technology, and the two may be 3-4 decibels worse in tire noise. The second is in terms of seismic filtering, because to take into account wear resistance, domestic tires are generally hard, and they are not as good as some foreign brands in terms of seismic filtering.
3, the difference in athletic performance
In addition to comfort, in terms of sports performance, there is still a gap between domestic brands and foreign brand tires, or that foreign brands can take into account certain comfort and sports performance while wear resistance, and can achieve more balanced comprehensive performance. For example, the dry road surface 100km / h-0 braking distance, a media has done a test, foreign tires such as Bridgestone, Goodyear can generally do less than 40 meters, and domestic tires are basically more than 41 meters, the difference of 1.5-2 meters of distance, although it does not seem much, but in an emergency, it may determine the occurrence of accidents and the damage to the accident.
4. The positioning of tires at home and abroad is different
Foreign tires are expensive, domestic tires are cheap, and most of the domestic brands are wear-resistant, while foreign tires have tires that are biased towards comfort, such as Michelin Haotai series, horse brand CC series, and also biased towards wear-resistant tires such as Goodyear, etc., and there are also more balanced such as Bridgestone Calmer series. This difference is more due to positioning.
To make a simple analogy, before the emergence of Huawei mobile phones, the vast majority of domestic mobile phones are taking the cost-effective route, when the cost-effective route, we must focus more on the core performance of the mobile phone, such as processor, battery life, but in the camera, screen, software tuning, etc. are not as good as foreign mobile phone brands, because this is not the core attribute of the mobile phone.
The same is true for tires, for a cost-effective tire, wear resistance is the core attribute, because tires are consumables, people who pay attention to cost performance will give priority to wear-resistant tires. At present, the vast majority of domestic tire manufacturers still take the cost-effective route, and a leading enterprise is needed to take the lead in making high-end efforts to create high-end products with balanced performance, but unfortunately, there is no one at present, so for some car owners who pursue comfort, foreign tires are the first choice.
We look forward to the early emergence of a brand like Huawei in the domestic tires, and at this stage of the choice of tires, if biased towards cost performance, domestic tires are still the best choice, spend less cost can run almost or even higher mileage, but if you are biased towards sound insulation, comfort, foreign tires are still a better choice.