Microsoft spent nearly $70 billion to acquire Activision Blizzard, competing with the "Meta-Universe" company

The game circle earthquake! Microsoft was rich and wealthy, and won activision Blizzard in one fell swoop

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Author | Li Yangxia

Leifeng Network january 18 news, Microsoft announced: will be the price of 95.00 per share to acquire Activision Blizzard, cash transactions reached 68.7 billion US dollars, the transaction amount also set a record in the field, after the completion of the transaction, Microsoft or will become the world's third largest game company, after Tencent and Sony.

Microsoft's tens of billions of dollars to buy a game company is the largest acquisition deal Microsoft has ever made. Since the emergence of the concept of metaverse, major companies have moved frequently, and the game, as one of the breakthroughs of the metaverse, has attracted a lot of attention. Microsoft's heavy acquisition of Activision Blizzard is also the best proof of its entry into the meta-universe.

With 3 billion people playing games today, games are now the largest and fastest-growing form of entertainment. Satya Nadella, Chairman and CEO of Microsoft, said: "Gaming is the most dynamic and exciting form of entertainment on all platforms today, and will certainly play a key role in the development of metaverse platforms in the future."

Microsoft's long-standing impression of being associated with Windows and Office has been steadily expanding its field to lead the video game industry with Xbox (Microsoft's home console brand). Activision Blizzard is a key investment in its future gaming space.

Xbox posted that today is a very historic moment. We are excited to share with you that the world-famous Activision Blizzard is about to join the Xbox family.

Planned acquisitions include Activision, Blizzard and King Studios' masterpieces Warcraft, Diablo, Overwatch, Call of Duty and Candy Crush Saga, as well as global esports events through Pro League games. The company has studios around the world and employs nearly 10,000 people.

Microsoft has put Activision Blizzard, along with Bethesda, the maker of fallout and Doom, previously acquired, as the core of building itself into a Netflix-like company that convinces people to pay for content on a regular basis. Phil Spencer, CEO of Microsoft Games, said: "As our platform becomes more attractive, the flywheel for content creators and players will accelerate as the creative reach on our platform continues to expand.

It is not difficult to see that this acquisition will accelerate the growth of Microsoft's gaming business in the mobile, PC, console and cloud sectors, and provide the foundation for the future metacosm.

Meanwhile, while the deal presents Microsoft with a huge opportunity, Activision Blizzard is mired in a sexual discrimination scandal. Since last July, more than 700 complaints of sexual discrimination have been received, 37 employees have been fired, and 44 others have been punished. Activision CEO Bobby Kotick was accused of ignoring and exacerbating the problems, leading to someone asking him to resign.

Microsoft said it plans to put Kotic at the helm of Activision Blizzard, and he and his team will continue to focus on further strengthening the company's culture and accelerating business growth. Once the deal closes, Activision Blizzard's business will report to Microsoft Gaming CEO Phil Spencer.

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