I don't know when it started, many well-known game manufacturers have begun to focus on the development of mobile games. Although Activision Blizzard started a little late in this regard, it has invested a lot of energy. This year alone, diablo: Immortal and Warcraft Arc will be released.
Activision Blizzard attaches so much importance to the game, of course, not for no reason. In addition to the expanding mobile market, they have been stimulated. The most important thing is its own PC transplant works, which have achieved good results in the market. In the just released Activision Blizzard 2021 financial report data, the Call of Duty mobile game has ushered in a take-off in terms of download volume and revenue data.
As of 2021, call of duty mobile games have more than 650 million downloads and more than $1 billion in profits.
The Call of Duty mobile game was first launched in October 2019, but it was only registered in the national service the following year, but fortunately this did not affect the enthusiasm of players. As a multi-platform game, the number of monthly players online in the Call of Duty mobile game at this stage is not inferior to the host and PC users with a large number of old players. And in terms of revenue data, the mobile terminal also performs better.
As a ported version of the terminal game, the biggest advantage of the "Call of Duty" mobile game is that it does not need to invest too much publicity costs to get good attention. In terms of gameplay, as long as the original flavor of the end game version can be maintained, there is naturally no shortage of players who are willing to pay for it, why not enjoy it?
Not long ago, Activision Blizzard announced a message. The Call of Duty series of games (endgames) has lost 50 million players in the past year. Although there are still 100 million people living a month, Activision Blizzard has to think of a new way out, because this has reached the hero to revenue. Launching new mobile game works is one of the ways to break the game.
As early as March this year, Activision Blizzard announced to the outside world that it would launch a mobile game version for Call of Duty: Warzone. As the current Call of Duty IP game with the largest number of players, the decline in popularity of Call of Duty: Warzone is a key factor in the significant loss of players in the series.
Perhaps seeing this clearly, Activision Blizzard stated in advance in the announcement: "The game is developed locally for mobile devices, not a ported version of Call of Duty: Warzone. "Therefore, players are expected to experience more content different from the terminal game in this game."
Activision Blizzard also emphasized the need to create a 3A mobile game experience in the development announcement of the Call of Duty: Warz mobile game. Although the chicken eating game is not new in the eyes of many people now and there are many competitors, the strong appeal of the "Call of Duty" IP itself, better operation, and shooting feel still makes this mobile game under development quite competitive.
Combined with the word of mouth of players after the release of the "Warcraft Arc Light Battle" trailer, perhaps within Activision Blizzard, we should re-explore the possibility of developing the "World of Warcraft" IP mobile game. After all, the Call of Duty mobile game has used its own experience to give other teams a model - developing new gameplay is not a necessary element for success.