Japanese Chinese media: the change of consumption concept has spawned China's "second-hand fever"

In recent years, more and more Chinese consumers have joined the sale and purchase of second-hand goods. In 2020, the size of China's second-hand trading market has exceeded 1 trillion yuan (RMB, the same below), and it is expected to exceed 3 trillion yuan in 2035. To this end, Japan's "Oriental New News" published an article titled "Chinese buy "second-hand" on january 14, not just "cheap"" said that the rise of "second-hand fever" in China is fundamentally the result of a change in consumption concepts.

The article said that in the concept of Chinese, second-hand goods have long been at the bottom of the "chain of contempt", but in recent years, it has staged a "salted fish turnover". From home appliances to electronic products, from bags, coats and hats to jewelry watches, from daily necessities to cars... Almost everything can be "second-hand". Although this phenomenon has become a common practice, although it has a certain relationship with the tightening of people's wallets in the outbreak of the epidemic and the diversification of aesthetics Chinese, and the heating up of investment collections, it is fundamentally the result of a change in consumption concepts.

The article points out that since the reform and opening up, China has gradually entered the era of material abundance from the era of material scarcity, and the economic growth rate has delivered double-digit growth results for many consecutive years. Chinese is no longer satisfied with the domestic "buying, buying and buying", and has also opened a "sweeping goods" model in Europe, the United States, Japan and other places. With the rise of online e-commerce, the popularization of online payment, and the efficient and convenient logistics and distribution, the enthusiasm of the Chinese people for "explosive buying" has been further ignited. However, while people enjoy the pleasure brought by shopping, they also add to the economic pressure of too many items and excessive consumption and advanced consumption. Rational consumption concepts such as self-pleasing consumption, restrained consumption, and precise consumption are gradually emerging in China.

Chinese are more and more willing to pay for cost-effective goods with excellent quality and grounded prices. Especially the young people represented by the post-80s, post-90s and post-00s, they pursue personalized and high-quality consumption, and they are more familiar with the Internet gameplay and know how to shop around, so they not only "like the new and don't tire of the old", but even have a special love for second-hand goods. In recent years, with the rapid development of mobile Internet technology, second-hand e-commerce platforms have sprung up like mushrooms, opening up the second pulse of the second-hand economy.

The article believes that the popularity of the second-hand economy in China is also related to the growing awareness of environmental protection. In recent years, Chinese officials have vigorously advocated the concepts of environmental protection and conservation and circular economy, and the public has also begun to pay attention to low-carbon, green and other elements when buying goods. The biggest feature of second-hand goods is recycling, environmental protection and energy saving, so it is more and more favored by Chinese consumers.

The article concluded by saying that due to the relatively late start, China's second-hand market needs to be further regulated. Japan is one of the countries with the earliest and most complete system of second-hand economic legal system. To further leverage the second-hand market, Japan's experience is worth learning from China.

Source: China News Network