【Pacific Auto Network Industry Channel】In 2021, in the industry's "lack of core" and repeated epidemic situations, the FAW-Volkswagen brand ranked first in the domestic passenger car market with a sales performance of 989,000 units.
After the launch of the newly launched ID.CROZZ family, it has sold 36,000 units, exceeding 8,500 units in a single month in December 2021. In terms of traditional models, the main Golf family (including the domestic version of the Golf GTI) sold 64,000 vehicles a year, and the A+ benchmark product Sagittarius achieved a cumulative sales of 3.5 million vehicles in 15 years; Bora, on the occasion of the 20th anniversary of its listing in 2021, also sold 3.5 million vehicles; and the cumulative sales of dual vehicles were 7 million.
In the SUV market, the Tangaku family achieved an excellent performance of 450,000 units in three years. Since its launch, sales of medium and large SUVs have steadily climbed, with sales up more than 50% month-on-month in December.
In 2021, FAW-Volkswagen launched four blockbuster new cars, including the new Digital Golf GTI, ID.4 CROZZ, ID.6 CROZZ, and Lanjing, which basically meet the requirements of the new era such as youth, intelligence, electrification, and networking. In particular, in terms of intelligence and networking, the digital and intelligent configuration of all models, low- and medium-sized models, and main sales models has been greatly increased.
In response to the service ecology required by users, FAW-Volkswagen provides Moses Intelligent Networking Service (MOSI) in terms of vehicles and machines, which is an intelligent network technology company jointly established by FAW-Volkswagen and Volkswagen China, and FAW Group and Volkswagen Group indirectly hold 50% of the shares. Development and operation services for the Internet of Vehicles. At present, the Vehicle Networking System installed on FAW-Volkswagen models has services such as intelligent connection control car, intelligent voice, intelligent navigation, and intelligent entertainment from Morse Zhilian.
In addition to the zhilian service, for the current electrification, FAW-Volkswagen has also launched the Kaimeis Supplementary Energy Ecology (CAMS) and Mobje, the former providing high-power DC charging services for ID.CROZZ family users, and the DC fast charging pile can achieve 120KW/180KW one-gun mode. Taking the 120kW charging pile as an example, it takes about 30 minutes to charge from 30% to 80%.
And in order to solve the embarrassment of being occupied after arriving at the station, a smart lock is installed for 80% of the charging parking spaces, and the owner can make an appointment for the idle pile position 30 minutes in advance through the FAW-Volkswagen super APP, after the vehicle arrives, the user only needs to open the APP in the car to lower the ground lock, and there is no need to scan the two-dimensional code of the charging pile, which can directly start charging after the gun is inserted. After charging, automatic online payment is realized to achieve sensorless payment. By the end of 2021, The Kaimeis supercharge pile has more than 5,000 charging terminals, achieving saturation coverage in 8 core cities.
The sharing of the latter provides a new travel mode for most users, innovatively adopting the mode of "free return", taking and returning, which greatly improves the convenience of the product, and does not use the key, and the whole process is controlled by app. At present, the business layout of Mojie Travel has covered Jilin, Sichuan, Henan, Shandong and other places, with more than 9,000 vehicles currently operated, more than 1.6 million registered users, and a total order volume of more than 12 million.
Under the premise of maintaining sales stability in 2021, FAW-Volkswagen will carry out a comprehensive digital and intelligent transformation in 2022, and will launch 6 new cars, including 5 remodeled models and 1 new model. The new model is the B-class mainstream SUV, which is a mainstream large five-seat SUV, with a new highly recognizable appearance and technology cockpit design, a large 5-seat space in the same class, and a rich configuration. The remaining five remodeled models include Magotan, Sagittarius, Bora, Tangyue family, and Tange. All will adopt Volkswagen's latest design language, the interior cockpit will be more modern, and it will also be equipped with Volkswagen's leading driver assistance system to improve the experience of intelligence and networking. (Text: Pacific Auto Network Gao Zijian)