Every year, the summer season is the peak season of the film market, and many new films at home and abroad will be released at this time to compete for the top spot in this year's box office.
At present, the most outstanding performance in the animated film series is "White Snake 2: Green Snake Robbery" released on July 23, which exceeded 200 million yuan in three days, ranking sixth in the annual animation film box office, and is also one of the best animated films in the global market this year.
In addition to "Green Snake Robbery", works such as "City of Figurines", "Jigong", "Big Head Son 4", "Wolf Walker", "Rushing Out of the Earth" and other works are also quite promising.
But what is surprising is that on July 26, the official "Rush out of the Earth" announced on the Internet that it would change the file and jump tickets, and also sent a poster of "Meet Each Other on aNother Day".
The news came unexpectedly, what the hell happened?
<h1 class="pgc-h-arrow-right" data-track="13" >01.Scared? </h1>
According to the original film schedule plan, the movie "Rushing Out of the Earth" will be released on July 30, and some time ago the film was also promoted throughout the country, and the response was good.
Everything seems to be ready, just waiting for the release, and then no one expected that the producer actually played the "retreat drum" when it was about to be released, how could it suddenly be instigated?
As the producer of "Rushing Out of the Earth", the reason he gave online was as follows: "I am willing to fight for more space for new types of domestic animation." ”
The film's words seem to feel quite intriguing, and it is a "new type" and "more space", but it is so generous that it takes the initiative to give up the opportunity to other peer opponents.
For this matter, netizens are also diverse, some people say that it is because the film is not good, and they feel that the competitiveness is not enough to choose to withdraw; some people say that it is because the performance of "White Snake 2" is too eye-catching and wants to avoid its sharp edge.
From the merchant's point of view, skipping tickets is equivalent to a kind of "tactical retreat", especially when the schedule of the film is sandwiched between two masterpieces, the audience's attention must be given priority to the masterpiece, and then the film that is sandwiched in the middle is very embarrassing.
And look at the popular movies in the summer file, before there are "White Snake 2", "1921", "Chinese Doctor", and then "Summer Future", "Chosin Lake", "Anger And Heavy Case", just an animated movie is not as good as how to think about the domestic audience.
According to this point of view, it is also understandable to announce the jump ticket first, then regroup, and set the screen again.
But from the perspective of netizens, it is "afraid".
First of all, the release time of "White Snake 2" has exceeded 200 million at the box office in less than a week, which shows that the popularity of the film is still hot, and the performance of "City of Figurines" and "Jigong" in the same period is dwarfed, "City of Figurines" is better earlier, "Jigong" is not so good, plus the shortcomings of the two compared to "Jigong" are also quite obvious.
In the face of "White Snake 2" thriving in the summer animation film, "Rushing Out of the Earth" repeatedly considers or "goes to the top", obviously it knows that it "can't beat".
In addition, since the announcement of the production of the film, the relevant scolding has not stopped, and the reason should be clear to everyone---
Although "Rushing Out of the Earth" is a film adaptation of the well-known animation "Star Trek", there is no connection between the two, except for the protagonists Madang, Kidney Bean, and Gollum, the whole story is completely new (in the early promotional posters, Star Trek will also be marked, and the later posters are no longer visible).
To put it bluntly, "Rushing Out of the Earth" is like borrowing the name of "Star Trek" to add heat to itself.
<h1 class="pgc-h-arrow-right" data-track="112" >02. </h1>
Friends who have watched "Star Trek" know that its story plot has a very similar place to "One Piece", the same hot-blooded and optimistic young protagonist, the adventure of the sea of stars, the good partner who shares happiness and hardship, and the rainbow sea that is just like ONEPIECE.
The difference is that the worldview of Star Trek is a broader outer space.
The setting of the king's blood theme is always so classic, and "Star Travel" has also won the pursuit and love of domestic anime fans, especially in that era when domestic animation is still faltering, this popular national comic is obviously the "Chinese version of One Piece" in the minds of national comic fans.
With popularity, there is naturally an opportunity to make animated movies, but who would have thought that the much-anticipated "Star Trek" movie has almost no connection with "Star Trek".
In contrast, the story structure of "Star Trek" has reached the stage of cosmic adventure, and the title of the film has told us that Madang is still trying to find a way to rush out of the earth, to use a sentence from a fan to describe: looking forward to N years, my children will play soy sauce, but as a result, Madang's dream is still far away, and everything has become a tool for capital to cut leeks.
Speaking of the protagonist Madang, he in "Rushing Out of the Earth" has obviously grown a lot more than himself in "Star Trek", and many drama characters, including the heroine Diya, have not appeared.
It can be seen that the content of the whole story is completely unrelated to the previous animation, and it is more like starting a new stove and telling a parallel universe version of "Star Trek".
Although the film's publicity emphasizes the need to create a pioneering work of "national style science fiction" and the protagonist's story theme of "rushing out to have a future", fans really don't care about this, they only know that they have been deceived, this is not "Star Trek" at all, the film side is just rubbing its heat.
In the final analysis, it is because the color strip house has violated one of the most intolerable places for fans of the original work, that is, "magic reform".
When "Star Trek" was changed to not resemble "Star Trek", it had nothing to do with "Star Trek".
There is a skin in the air, and the soul is lost in it, do you say that it is not very disrespectful to those fans who have been waiting for a long time?
This similar phenomenon also appeared in the "New God List: Nezha Reborn".
There is no doubt that the background setting and story intention of "Nezha Rebirth" are quite refreshing, and the word of mouth before and after the release of the film is unsatisfactory, because it is criticized for rubbing the heat of "Nezha's Devil Boy Descending".
Although it turns out that the two are not related, they are easily misunderstood by the audience because they involve the character of "Nezha".
If the rubbing heat of "Nezha Rebirth" is just a misunderstanding, then the rubbing heat of "Rushing Out of the Earth" has not to be washed, holding the IP of "Star Trek", but telling another unrelated story.
Even if your "magic reform" is good, your eating appearance is really ugly.
The first impression is not good, do you still expect the film to have a good performance when it is released?
I think this may also be one of the main reasons why the filmmakers decided to announce the film's jump tickets, both the strong opponent competition such as "White Snake 2", and the fans constantly scolding, under the double pressure, they can only choose to "temporarily retreat" as a good idea...
Or as fans say: it won't really be recreated, right?
<h1 class="pgc-h-arrow-right" data-track="113" >03</h1>
I think that back then, the popular "Nezha's Devil Boy Descending" had a contribution from the color strip house behind it, and the success of "Star Trek Storm Famila" also had its credit.
Now it is "sword to the side", to do a magic change of "rush out of the earth", why is this, is it really so difficult to get original?
We don't know, maybe we'll know until the film is re-released.
In terms of the animation technology of the color strip house, the film's art painting is definitely not a problem, depending on whether the story content can win back a city.
After all, the original start has been unfavorable, if you can't have a better performance in the film itself, then the color strip house will be included in the "blacklist" by fans along with this film, right?