618 can be called the midterm exam of major manufacturers.
Although there are many flight friends, they still think that only on June 18 is called the 618 event.
But this year's 618 has been going on for a whole month.
The first wave, which began on May 20 and officially ended on June 20, was the longest in history.
Are you embarrassed to call this 618?
Now that the promotion has ended, it is time for the manufacturers to submit their report cards.
According to the statistics of third-party market agencies, the top 3 of this year's big promotions are different in terms of sales volume and sales.
According to the sales ranking, the champions, runners-up and third runners-up are Apple, Xiaomi, and Honor.
But if you rank by sales, they are Apple, Xiaomi, and Huawei.
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That's right, the double champion of sales and sales is still Apple.
In the cumulative list of single products in a certain east, iPhone directly occupies the top three positions.
It stands to reason that the iPhone 15 series this year has improved so little that it really shouldn't sell.
Even in the first quarter of this year, there was data pointing out that Apple fell out of the top five in the domestic market for the first time.
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This sales performance, the fruit said that this is not good, and we have to find a way to get it.
Therefore, in this big promotion, the iPhone made a decision that went against the ancestors - a big price cut.
I don't need to talk about the price reduction of the iPhone.
Even a certain east who doesn't like discounts very much, the price reduction of Pro and Pro Max has exceeded 2000.
A treasure's Apple Store flagship store has also dropped by more than 25% compared with the original price.
Proper biggest discount ever.
Obviously, Apple's sales crown this time was exchanged for the jump price.
As for ranking behind Apple, it is the first domestic in this midterm exam.
Xiaomi: That's right, it's down there.
This made Ami so excited, and just after 6.18 that day, he sent a war report overnight.
Including Xiaomi 14, Xiaomi 13, Redmi K70E, and Redmi Note 13, they all cut the cumulative sales number one in the same price segment.
It is almost the first domestic mobile phone on the whole platform, and Xiaomi has won this wave.
Among them, Xiaomi's most popular one is the Redmi K70.
Of course, the price of the Redmi K70 is also very volatile.
As a sub-flagship, Snapdragon 8 Gen 2, Huaxing 2K straight screen, 5000mAh+120W battery, and even a metal middle frame that has always been reluctant to give in the past.
With a well-balanced enough configuration, plus a price starting at 2499, the K70 is still quite capable of playing.
I can't say that it's particularly fragrant, but it's cost-effective, and there's nothing wrong with it.
When the price of this thing was reduced to 1999 during the big sale, it directly turned into a dimensionality reduction attack.
It was even sold out of stock at one point.
Even the 3 promotional price of the Redmi Turbo 1899 pales in comparison.
As for the glory of the third largest sales volume.
Sales increased by 4.3% year-on-year, which is also quite encouraging.
In the mid-end market, Honor has always been responsible for bringing goods.
In addition to promotional price cuts, Honor also released the Honor 618 series during the 200 period.
Bring the quad micro-curved screen, which has always been exclusive to the flagship, to the price point starting at 2499, plus a thin and light body.
This texture can be said to be the level of the first echelon of the same file.
There is also the Honor X50, which sold out last year, and some analysts say that they will continue to make efforts in this big promotion.
At the price of 1,000 yuan, it can achieve 360° all-round ten-sided drop resistance, as well as a 5800mAh large battery, and a curved screen that is rare in the same class.
These features, don't you take those users with low performance requirements?
It's no wonder that the Honor X50 can become the first Android product released since 2023 to exceed 10 million sales in the domestic market, and it can continue to contribute sales in this big promotion.
However, the money sold for mid-range machines and entry-level models is always not worth the high-end flagship.
Therefore, the highest sales in this promotion are not glory.
It's a spicy man - Huawei.
Compared with last year's 618, Huawei's sales increased by 42.4% year-on-year.
The biggest hero is undoubtedly the return of the unicorn.
Although Huawei is among the major brands, it belongs to the one with the least discounts.
But I don't need to say more about how popular the just-released Pura 70 series and the Mate 60 series are with the return of the king, right?
In the top ten of JD.com's price range of more than 6,000 yuan, Huawei accounts for 6 places.
What does it mean to be far ahead?
The growth is obvious, and there is vivo.
Although it did not enter the top three, the blue factory launched several quite hardcore models before the big promotion.
Like the vivo X100s series with full imaging capabilities, the iQOO Neo 9s Pro with good cost performance, and the S19 series with thin and large batteries, etc.
Sales increased by more than 12.6% year-on-year, which was also good.
It's OPPO, it's embarrassing.
The flagship Find X7 series has grown a lot, and the small folding Find N3 Flip has won the first place in the category of a certain cat folding screen.
But what about models in other price segments......
It's either second or third, and it's still a bit of a gap compared to the monster-level players mentioned earlier.
But to be fair, the Find X7 Ultra is the most fragrant flagship in the big sale.
OPPO's top flagship mobile phone released at the beginning of the year, now it can be won at the price of 4500+, what more do you say?
It's still the same old saying, buy early and enjoy early, buy late to get a discount.