Text/Golden Wrong Knife Channel
The two years since the epidemic are destined to be extraordinary two years.
Looking back at the past, whether it is the country, enterprises or individuals, they are all struggling to move forward in the wind and rain.
As far as the country is concerned, the epidemic situation in various places has arisen, China has taken the lead in carrying the banner of strict prevention and death, and tens of thousands of epidemic prevention personnel and volunteers have rushed to various places without fear of danger, ensuring national security.
For enterprises, catering, education, real estate and other industries that have entered the cold winter are all seeking new ways out in hardship. Haidilao closed 300 stores with broken arms to survive, and the good future endured 90,000 layoffs, and decided to transform literacy education.
For individuals, there is a group of enthusiastic citizens who are touching. The ramen brother who only sells 3 yuan of ramen allows the rescue team, farmers and sanitation workers to enjoy a 5 yuan bowl of love braised noodle restaurant.
They are not rich in themselves, but they still think about how to get others through.
These enterprises and individuals, in the face of difficulties, did not directly lie flat or retreat, but showed a kind of strength - the power to move forward.
Life is not easy, why can people strive to move forward?
Whenever you go, moving forward is the only option
For most people now, as long as they have the strength to move forward, no matter how many difficulties and obstacles can be overcome.
But where does this power come from?
From a common firm direction.
The following short film is a perfect interpretation of this source of power.
The short film is simple: the story of an athlete who insists on training, participates in a competition, and an audience member comes from afar to support the athlete on the spot of the competition.
But the seemingly simple story becomes intriguing because of the theme of "you are my strength forward".
Uncle is a person who loves skating, walking on the ice and falling down to skate twice, hitchhiking to talk about skating, can drive him away from his hometown, wading through the mountains and waters, through the flow of people to continue to move forward, what is it?
The athlete girl gets up early in the morning to train, falls down and is injured and keeps getting up, what makes her fight so hard?
When they met on the field, the answer was revealed: no matter where you are, you are my forward strength.
In order to personally support and witness the perfect performance of the athletes, he chose to move forward resolutely.
In order not to disappoint the audience, she constantly encountered setbacks, and chose to grit her teeth and insist.
They accomplish each other and become each other's forward strength.
The short film is a 130-year-old Allianz insurance company featured as a global insurance partner for the Olympic and Paralympic Games.
In the whole film, there is no overwhelming product recommendation, nor is there a tragic marketing for the sake of selling goods, but from a higher value level to think: in today's society, what do people need, what can Allianz insurance provide?
The two years since the outbreak have shown that difficulties are often continuous, but the strength to deal with them is very rare. In today's society, what is most needed is the strength to move forward.
At this moment, Allianz Insurance has put forward its own philosophy: to support and protect everyone forward.
What does it rely on?
To reassure 100 million people, Allianz Insurance's three major skills
Whether it is an enterprise or an individual, it is rare for them to have the strength to move forward, and it is even more valuable to provide others with the strength to move forward.
Allianz Insurance, on the other hand, has been giving people the strength to move forward for 130 years.
This power comes from two main points:
1. The sense of trust polished for 130 years
Trust is the cornerstone of successful cooperation, whether the partner is trustworthy, often determines the success or failure of an enterprise.
In China, because of the mutual trust between partners, enterprises that develop and grow together abound, such as Tencent Five Tigers, Ali Eighteen Arhats, Ctrip Four Gentlemen, etc.
Allianz's sense of trustworthiness has been in line with its more than 130-year history.
In 1912, there was a shocking sinking of the large ship "Titanic", and Allianz Insurance, as one of the property insurance underwriters of the hull and parts, had to pay an astronomical amount of insurance money.
At that time, Allianz Insurance, which had just been established for more than 20 years, faced with this shipwreck, did not hesitate to actively raise funds through the sale and mortgage of assets, the launch of shareholder capital increase, etc., and faithfully fulfilled the payment obligations stipulated in the insurance contract.
Allianz, which survived the crisis, was trusted by the world and is now the first choice of more than 100 million customers in more than 70 countries.
2, with strong strength to build up a sense of security
If you want to provide others with the strength to move forward, in addition to being trustworthy, it is more important to have a sense of security.
A sense of security comes from one's own strength.
Allianz insurance is now one of the largest insurance companies in Europe, and in May 2021, Allianz insurance ranked 24th in the "2021 Forbes Global Listed Companies 2000". In the first nine months of the year, it generated revenues of 9.9 billion euros.
Such strong strength and financial resources allow the enterprises and individuals that Allianz insurance helps, no matter how difficult they face, they can calmly cope.
In 2001, after the "911 incident" in the United States, Allianz Insurance Group became one of the largest insurance companies with the largest payment amount, and in that year, Allianz Insurance Group still achieved a net income of 1.6 billion euros.
Trustworthiness and a sense of security are enough to make Allianz the best of many brands.
In 2021, Allianz Insurance became a global insurance partner of the Olympic and Paralympic Games, embarking on an eight-year cooperation journey.
It all stems from allianz's sense of trust and security.
The power to move forward is a two-way force
Taking "you are my strength forward" as its brand concept is not only derived from the strength of Allianz Insurance, but also a manifestation of its pattern.
This pattern is an insight into the needs of modern enterprises and individuals.
For those who are striving, what they need most is not unilateral handouts, but to become a force for each other to move forward, which is exactly what Chinese enterprises and individuals have been trying to do in the past two years.
In the past two years, in the catering, education and other industries, many Chinese companies are on the verge of bankruptcy or forced to change careers, with constant twists and turns.
But in the face of this difficulty, they can still give back to the society while striving, and finally they have survived with the spontaneous support of netizens.
But for most enterprises and individuals, they have not encountered such a big twist and turn, and it is also difficult to rely on netizens to provide forward strength, so whether there can be a stable and reassuring source of strength is crucial.
What Allianz Insurance has done for more than 130 years is to accompany the self-reliant partners all the way forward and avoid letting the partners fall into a state of "helpless in the rain".
This quality tone was set when Allianz was born.
In 1906, the year after Allianz insurance began selling fire insurance, a super earthquake with a magnitude of more than eight on the Richter scale hit San Francisco, and the international metropolis with a population of more than 400,000 was immediately plunged into flames.
According to the total amount of compensation worth millions of dollars at that time, even many domestic insurance companies in the United States could not come up with a solution, when the London Financial Magazine lamented: "The valuable ruins of San Francisco made the insurance companies faint en masse." ”
Allianz Insurance did not "faint", in the face of this urgent need to tide over the difficulties with the local people, some companies to increase premiums, delay payments and other means to reduce the pressure, and Allianz Insurance quickly fulfilled the huge compensation under the insurance contract.
This performance has greatly won the trust and support of customers in various countries, and Allianz Insurance has begun to enter the Netherlands, Italy, Northern Europe, Eastern Europe, and even Asia.
Through the sense of trustworthiness and the sense of security that can be brought, it brings the strength to move forward, which is the reason why Allianz Insurance makes 100 million people and enterprises choose. But it is precisely the support and recognition of these enterprises and individuals that has led to the growth of Allianz Insurance today.
Allianz Insurance gives people the strength to move forward, but people's trust in Allianz Insurance is also the strength of Allianz Insurance to move forward.