On January 20, BMW received the "China Top Employers 2022" certification issued by the Top Employers Institute, a national top employers research institute. It should be noted that this is a comprehensive human resources certification that is recognized worldwide, which further proves that BMW's ability is strong enough in ten dimensions such as talent strategy, manpower planning, and leadership development.
Looking back on 2021, the BMW Group further promotes its strategy in China and continues to deepen its luxury car market, and human resources work is an important part of BMW China's strategy. In addition to the "China Top Employer 2022" certification, BMW China won the first place in the "Most Concerned Employer for Women" for its outstanding performance in terms of employer culture, employer image, salary and welfare, and won the title of "China's Best Employer of the Year" by Zhaopin for the tenth consecutive year. At the same time, BMW has also won 12 awards or certifications from 8 structures, including the "Corporate Social Responsibility Model" issued by 51job 50 and the "Top 50 Extraordinary Employers" issued by Liepin.
All aspects of training, the most prominent is leadership
We know that the automotive industry is developing in the direction of "new four modernizations". If car companies want their products to keep up with the pace of the times, they naturally need to increase investment in human resources, and cultivate talents in all aspects and attract high-tech talents can better help enterprises transform faster. In terms of talent training, BMW will continue to iterate internal learning resources to help employees improve their skills and focus on cultivating employee leadership.
In 2021, BMW redefined the future-oriented BMW leadership concept model according to the adjustment of the market environment, adding new elements such as paradoxical leadership, and implanting it into all leadership courses and internal processes to comprehensively reshape leadership. Brother Yuan learned that BMW has also continuously increased its investment in training, and in 2021, the BMW Brilliance Training Center will be officially put into use, which can receive nearly 40,000 students every year. This is one of the most advanced and modern comprehensive training bases in the world of the BMW Group, and its completion and use is the key to BMW's strategic layout of sustainable development in Chinese.
Excellent enterprises and outstanding talents complement each other
In fact, BMW has always attracted "digital cross-border talents" from different fields. So far, BMW has built the largest R&D and digital system in China outside of Germany, with a team of more than 1,650 people, including about 600 software developers. In addition, BMW has opened a number of digital companies in China, creating a flat corporate structure and a fast and agile working model, which is of great help to promote BMW's digital process.
It is reported that BMW has created more than 24,000 high-quality jobs in all business entities in China, and strong and efficient human resources work is the cornerstone of BMW's rapid development in the Chinese market. According to official data, the BMW Group's cumulative annual sales in the Chinese market have once again set a new record, with a total of 846237 BMW and MINI new cars delivered in 2021, an increase of 8.9% year-on-year, ranking first in the luxury car market sales list.
Write at the end
According to the strategy, BMW will continue to move towards the goal of "electrification, digitalization and sustainability" in the future, and is expected to complete the delivery of the world's 2 millionth pure electric vehicle in 2025. Until this is achieved, BMW's human resources will continue to empower the company's development.
(Text: six)