Yang Yang Huaxia, Hehe civilization
From Shu brocade weaving to Hmong batik
From youyang ancient songs to Xingshan folk songs
From Cai Li Fo Fist to Liaocheng Acrobatics
From Jinyun roast cake to Lanzhou beef noodles
……
China's intangible cultural heritage is vast and profound,
It is an important part of excellent traditional culture.
Since the Eighteenth National Congress of the Communist Party of China, General Secretary Xi Jinping has repeatedly talked about the protection and inheritance of intangible cultural heritage on different occasions, and has repeatedly praised intangible cultural heritage projects during local inspections and research. General Secretary Xi Jinping emphatically pointed out that "the protection and inheritance of intangible cultural heritage focuses on integrating into modern life, displaying contemporary values, conserving civilized rural customs, and condensing the national spirit." ”
Rooted in the Bashu culture, the Shu brocade weaving technique has witnessed the prosperity of cultural exchanges and trade on the Silk Road between the north and the south, and the Miao batik technique that flourished in the Miao township of southeast Qiandong carries the dignity of traditional manual labor; the source of youyang ancient songs can be traced back to the witch songs of ancient times, and the Xingshan folk songs exist with the appearance of the "living fossils" of ancient Chinese music; Cai Li Buddha's fist spreads the shangwu spirit of Guangdong and Guangdong, Liaocheng acrobatics show the heroic disposition of the people of Qilu; Jinyun baked cakes that are red all over the land of Zhejiang, lanzhou beef noodles that are famous throughout the country. While seducing the taste buds, its production skills have also been carried forward... From south to north, from ancient times to the present, the mainland's intangible cultural heritage is rich and diverse, with a long history, and is an important part of meeting the needs of the people's spiritual and cultural life and enhancing the self-confidence of national culture.
In order to carry forward the excellent traditional Chinese culture and inherit the intangible cultural heritage, on the occasion of the Spring Festival of the Year of the Tiger in China, Benliu News, together with cover news, Tianyan News, Jimu News, Nandu N video, Qilu OnePoint, Tianmu News, Upstream News and other well-known domestic new media platforms, jointly launched the 2022 global linkage "Live Intangible Cultural Heritage Chinese Year" activity with the theme of "Intangible Cultural Heritage New Youth Shining China Fan" from January 24.
After the launch of the activity, on the major linkage media platforms, through the participation and narration of cultural and tourism departments, cultural celebrities and famous non-hereditary inheritors, in the form of "featured video screening + special live broadcast", the Spring Festival time node was used to form a communication synergy on the whole network, creating tens of millions of topics, further enhancing the awareness of intangible cultural heritage projects, the interactivity of intangible cultural heritage communication, the rejuvenation of intangible cultural heritage audiences, so that more people understand and familiarize themselves with the different intangible cultural heritage characteristics of each place, and also let more "intangible cultural heritage youth" go to the public eye. Promote the formation of a new wave of "intangible cultural heritage fever", and gather the strong power of mainstream media for building a socialist cultural power and enhancing the soft power of national culture.
dissemination of intangible cultural heritage,
Enjoy the Taste of Chinese New Year,
A global cultural feast kicked off.
Wen 丨 Benliu news reporter Wang Xiajing
Poster 丨Benliu News Illustrator Liu Lulu Zhong Wenjing
Edited by 丨Dou Hongyan