At the Huawei winter chip conference last year, Huawei and Jinkang Cyris joined hands to bring the Q&I M5, not only a sensation in the automotive circle, but also the digital circle and the technology circle have caused a wave of unprecedented attention, the pre-sale in just three days, the Q&I M5 has received 2,000 orders, 5 days of Dading has exceeded 6,000 units, have to admit that Huawei's brand appeal is really strong.
The question is, is this a car made by Huawei? In the public opinion of a group of network "Huawei cars", everyone habitually calls this Huawei cars, but in fact, Huawei is only providing technical, marketing and channel support here, and does not participate in the car-making part, and still adheres to the principle of "helping car companies build good cars".
It can only be said that this is a model deeply embedded in the Huawei core system, or we can list it as a Huawei smart brand, so how about the M5 experience with huawei aura, this time to the store to shoot, I will explain to you.
AITO asks the M5
Pre-price: 25.00-32.00 million yuan
Positioning: Medium SUV
Motor Type: Permanent Magnet Synchronous/Front AC Asynchronous Post Permanent Magnet Synchronous
Motor type: Permanent magnet synchronous
Maximum power: 200/315/365 kW
Peak torque: 360/720/675 Nm
Battery type: Ternary lithium battery
Battery capacity: 40kWh
Whether fast charging is supported: Yes
Range Extender: 1.5T engine (125 hp)
Transmission: One-speed transmission for electric vehicles
Model highlights: solid materials, Hongmeng system, long endurance
Actual model: 2022 four-wheel drive flagship version (official guidance price: 320,000 yuan)
The mobile phone shop sells cars, and this is the first time I have seen it
You read it right, the M5 is sold in the Huawei flagship store, obviously the tail label is hung with the "Cyrus" model, but it is displayed in the Huawei mobile phone store, which is indeed a new feeling, and it is no wonder that people will mistakenly think that this is "Huawei car". Although there is no continuous stream of storefronts previously announced on the Internet, passers-by are willing to enter the store to learn more when they pass by Huawei's flagship store.
Of course, I think this is a successful marketing practice, after all, a new car priced at 250,000-320,000 yuan, when people are willing to understand it, it is certainly not because of the new brand of AITO, most of them are aimed at Huawei. This was answered by several passers-by I asked on the same day, they do not understand the brand, but what technology Huawei uses, they are very interested, it can be seen that Huawei's technical value to the M5 has surpassed the original mechanical product power.
From the platform point of view, it and TheX SF5 has an inextricable relationship, even if it is sold in the Huawei mobile phone retail store, but the vehicle to pick up, maintenance, repair need to be completed in the Cyrus 4S store, but also because of the platform, see the first glance of the M5, just like the owner of the Cyrus SF5 to see their car so intimate, the two have a certain degree of similarity in appearance, of course, this is not surprising, because the M5 is also from the Cyrus factory.
However, I personally think that the M5 has more momentum, perhaps because the grid area below is huge, creating such a feeling, overall, it is relatively simple and fashionable, it belongs to the attractive players, but it is less of an impulsive element. Friends who have not seen the Cyris SF5 may have another feeling, it and porsche Macan seem to be twin brothers.
Due to the overall slip-up, coupled with a more rounded design, the M5 does not look big on the spot, but in fact, its length, width and height have reached 4770/1930/1625mm, the wheelbase is also 2880mm, and a medium-sized SUV is made into a 5-seater car, and we don't need to pick any space problems with it.
The essence of the Q&A M5 is all here
To ask Huawei to give the world M5 the greatest value, is undoubtedly this set of HarmonyOS smart cockpit, as long as you are a Huawei mobile phone user, this should not be unfamiliar, from the experience fluency, not exaggerated, this is the most fluent car system in the country, not even one, there is no frame rate loss, response delay and other issues, I think you have the opportunity to experience the experience.
Compared with the system of other OEMs, Hongmeng car machine is mainly "one step direct" concept, which avoids many so-called "silly logic" that can be achieved by the second-level menu, or even the third-level menu, the system only retains a single operation level, as long as you have the need, after customizing all modules, you can also achieve the same convenience of physical buttons, which is also the high efficiency result brought by the underlying logic of Hongmeng.
Even if you still have a mustle on the screen operation, the HarmonyOS smart cockpit also has a powerful voice dialogue function, not only rapid response, high recognition ability, but also support continuous dialogue to synchronously open each functional application, you can also interject at any time to terminate the application operation.
And its own voice assistant "Xiaoyi" also has a smart butler function, as long as the voice informs it of the need to do, and the "Internet of Everything" of the Hongmeng system will synchronize other terminals, at this time you perceive that the "Internet car" we were discussing in the past has been so close to their lives. In addition, the current fatigue monitoring, smart watch keys, navigation sent to the car and other emerging functions, the Q&I M5 is also covered, as long as you are willing to find, it can always give some unexpected surprises.
However, from the perspective of the entire experience, the HarmonyOS smart cockpit is not perfect at this stage, mainly because as a vehicle-level product, the openness of functions is not as high as the Hongmeng system on the mobile phone and tablet end, such as we commonly use WeChat, and so far this HarmonyOS car machine still cannot be downloaded.
For example, Huawei's parallel vision (split screen display) is not optimized in place in the car machine system, such as when starting the parallel horizon, it needs to rely on and navigation functions, and the proportion of the split screen cannot be adjusted freely, and the degree of freedom on the application split screen display is obviously not as powerful as huawei tablets, so we cannot simply think that "this is a Huawei tablet", because from the function optimization, the M5 has a huge room for improvement.
Of course, all the problems in the software ecology can be solved by the late OTA, even if I discuss these deficiencies, I have already defined it from the high standard requirements, from the overall operation flow and intelligence level, it is actually standing at the head level of the domestic OEMs.
At the beginning of my experience, the first thing that attracted me was not this screen, but the entire material level of the M5, and the surprise was that regardless of the front and rear seats, they were made of high-grade Nappa leather materials, and the texture was quite soft and fit. Not only the seat, the entire center console, armrest box, and even the gear handle are covered, seat heating / ventilation / massage / waist support and other functions are readily available, the carriage creates a high-end atmosphere, then you understand Yu Chengdong in the press conference said "comparable to million-level luxury", here is not exaggerated.
The material is really more than the interior, the author crouched down to look at the chassis, the M5 also uses a front double wishbones similar to the sports car level, a rear trapezoidal multi-link independent suspension, and even on the front suspension there is a BMW double ball joint structure, in addition, the entire chassis of the M5 is made of lightweight aluminum alloy, although we do not know how its dynamic tuning effect is, but at least the basic level of this chassis is very high.
If Huawei only gives advanced intelligence to this carriage, then we underestimate Huawei's strength, the M5 this range extender powered electric drive system, is also from Huawei's DriveONE platform program, under Huawei's optimization, compared to the opponent ideal ONE, its mechanical data has certain advantages, such as 4.4 seconds of zero hundred acceleration, more than 1100 km of WLTC range, 41% range extender thermal efficiency, etc., which also gives a very high competitiveness in the same level.
Write at the end
Due to the time relationship, this in-store experience can only be said to be a shallow taste, especially the most important dynamics, we can not explain to you for the time being, if there is an opportunity, we will also present its more complete product force.
In the author's opinion, the impression of the M5 is more like a piece of the puzzle in huawei's Hongmeng ecology, HarmonyOS for it to open up the mobile phone, smart wear and other terminals and car interconnection channel, its existence does indeed let us feel the convenience of the "Internet of Everything" brought by, even if you are an older parent user, after the experience may no longer think that the smart car machine is a "flashy" configuration, and if you are a Huawei deep user, then maybe it should be part of your intelligent life.