From opening his first auto repair shop in Chengdu at the age of 25, to now serving as the president of the Chengdu Chenghua District Automobile Maintenance Industry Association, seeking a way out and seeking development for nearly 100 member units, Wang Yongtao has been practicing in the automotive aftermarket for 31 years.
Decades of first-line automobile maintenance experience and management experience have not made Wang Yongtao an "old pedant". On the contrary, along the way, Wang Yongtao's green sharing and embrace of innovation tide ideas have found "fellow travelers", and the road forward has become much broader.
"Within the scope of reasonable profits, to meet the rights and interests of consumers to the greatest extent"
In a narrow alley of CuiJiadian in Chenghua District, there is a Tuhu car breeding workshop shop. This shop is the brainchild of Wang Yongtao for more than 30 years.
In the 1990s, Wang Yongtao only relied on his enthusiasm to work overtime to learn technology in the auto repair factory that was not popular at that time. In 4 years, he went from apprentice to technician and opened his first auto repair shop at the age of 25.
With excellent maintenance technology and sincere service attitude, the number of Wang Yongtao's stores has gradually developed from 1 to 4. In 2017, he passed the election and became the president of the Chengdu Chenghua District Automobile Maintenance Industry Association, shouldering the mission of promoting the integration of the auto repair industry into the new development of urban culture construction.
At that time, the concept of "sharing" of low-carbon environmental protection was still very fashionable, but it caused Wang Yongtao to think - why can't we gather the strength of large enterprises and concentrate on improving the quality of spray paint to protect environmental emissions? In 2019, he took the lead in proposing the concept of "green spraying sharing center" in Chenghua District with the association as a unit, and the 5 large enterprises in the association spent a total of 1.5 million yuan to comprehensively upgrade the spraying materials and processes to meet the VOCs emission standards; at the same time, the 5 major centers radiated small and micro repair shops within a radius of 3 kilometers, which could be sprayed in the sharing center only at the cost price, which not only earned profits, but also solved the problem of scattered pollution open-air spraying that the government had a headache.
"For large companies, doing so requires about 30% of the profits, which is the sense of social responsibility that enterprises need to have." The pursuit of reasonable profits can not only withstand the test of the market, but also be responsible for the employees of the enterprise. ”
Such a concept, Wang Yongtao found resonance in Tuhu.
As early as 2017, Wang Yongtao began to investigate Tuhu. He found that the company's pricing was open and transparent, and it could ensure the quality of products from upstream tires, oil and other manufacturers.
In addition, Tuhu also has a sound process mechanism. Internally, there are not only videos of the whole process of maintenance, but also irregular secret visits by supervisors and third-party consulting companies. Externally, Tuhu accepts user supervision, return visits, and experience evaluations, which can dispel users' doubts and accept consumer feedback from all aspects. "Everything is within the scope of reasonable profits, to meet the rights and interests of consumers to the greatest extent."
"Tuhu has completely changed the way my store operates"
The concept was immediately agreed, and Wang Yongtao joined Tuhu in one breath from his four stores in Cuijiadian and Kehua South Road, and truly felt the convenience of Tuhu's workshop store system. One of the biggest feelings is the ease of management. "Tuhu helped me do a lot of operation and management work, liberated a lot of my energy, no longer like before to do the store, if the boss is all-round."
Wang Yongtao introduced, first of all, Tuhu has a threshold in talent screening, and technicians need to have 3 to 5 years of maintenance experience. Secondly, Tuhu has a special online training system, employees need to learn to punch cards, do questions, and practice on time after certifying the work number, and the daily training must be completed, otherwise they will be refused to enter the online work page.
For users, the overall situation of the vehicle, the maintenance link and its responsible person are all presented through the mobile phone, and a series of standardized service processes make every owner who enters the store feel a different service experience.
It is precisely because of this that the Tuhu brand has attracted many users to the store, and also increased the repurchase rate of old customers in Wang Yongtao's store a lot. "It can be said that Tuhu has completely changed the way my store operates."
In Wang Yongtao's words, Tuhu brought him a new management process for online and offline services. "The transparency of product prices, the standard professional construction process and technical training, and the experience and satisfaction of car owners after entering the store have always been very high." Our future goal is to make our service even better. ”
"On the soil of development provided by Tuhu, the shop has become more comfortable"
Wang Yongtao, who has more than 30 years of experience in the automotive aftermarket, has a deep feeling after joining Tuhu.
"Tuhu's workshop shop system brings me a different feeling from traditional stores. I now have four stores, but I don't have the hassle because Tuhu helps me understand the management processes and helps me put them to the ground. ”
In Wang Yongtao's view, Tuhu has helped his stores do many things, such as systems, platforms, supply chains, and operation management support. "In the soil for development provided by Tuhu, I have become more comfortable doing the store. Taking warehousing logistics as an example, after joining Tuhoo, our stores are zero inventory, there is no longer a backlog of goods, which greatly reduces the financial pressure of operation; for example, in terms of operation management, Tuhoo provides help to stores through overall market activities on the one hand, and on the other hand, it gives a business strategy suitable for stores for the specific conditions of stores. ”
Disruption is innovation. Doing enterprising exploration in the auto repair industry is Wang Yongtao's insistence. In the future, he intends to take advantage of the advantages of the Tiger system, provide technical support to the traditional auto repair companies in the association, and improve the operation of the enterprises through technology-driven.
"Competition has always existed, and the synergy formed by mutual benefit and win-win results can push the industry to a high point and create more far-reaching social benefits." Wang Yongtao said.