The cooperation between Geely and Lifan seems to have news as early as 2021, but because neither side has released too much news, people have no longer paid attention to it, but a recent news has made these two domestic car brands on fire.
Recently, Ruilan, a new automobile brand jointly funded by Geely Automobile and Lifan Automobile, was officially established, with a share ratio of 50:50 between the two sides, and the name of the new company is Chongqing Ruilan Automobile Technology Co., Ltd.
The main business direction of the new company is of course the very hot new energy vehicles in the current market, but what is different is that the main business direction of Ruilan Automobile is the power exchange mode, which is an automobile company with independent production qualifications, and the new company relies on the strong technical advantages of Geely Automobile and has a whole industry chain system of research and development, production, supply and sales.
As early as October 2021, Geely Automobile Group CEO Gan Jiayue said at the "Smart Geely 2025" strategic conference that Geely Automobile will launch a new power exchange travel brand for the first time, and after three months, the joint venture between Geely and Lifan was officially established.
At present, new energy vehicles are already the trend of the times, and the low cost of electric vehicles and high commuting efficiency have become an important reference basis for us when choosing cars, which has led to the continuous increase in sales of new energy vehicles.
Of course, the problems existing in new energy vehicles are also what we have to face, and the most concentrated problem is that the energy replenishment speed is too slow, resulting in a very poor user experience, which is concentrated in the holiday travel stage.
After the National Day holiday in 2021, I believe that many people will firmly choose fuel vehicles, although they may be limited by license plates, but hybrid models can solve the problem of low fuel consumption, better than waiting on the highway for charging or waiting for rescue.
So is there really no way to solve the speed of replenishment of new energy products? Of course not, the form of power exchange is a new energy replenishment model for new energy models derived from the new energy vehicle brand in the process of development.
At present, Geely Automobile already has a part of the replacement power station, through this way to replace the battery for new energy vehicles, should be the best way for new energy users at present, there is no one.
There may be many advantages of power exchange, but there are at least two that can be reflected at the user level.
First of all, one of the most critical parts of new energy vehicles is the battery module, which is also the most expensive part of new energy vehicles, when the user buys it back with the car, not only to bear the shrinkage of the cruise after the battery loss, but also to bear a part of the risk of battery safety, the form of power exchange can avoid the user's unexpected situation when charging to the greatest extent.
Secondly, the battery part is presented in the form of leasing through the form of power exchange, so that users can save a lot of car purchase when buying a car, and can enjoy the convenience brought by electric vehicles at a lower cost.
The arrival of Ruilan Automobile is not only for C-end users, but through the B+ C model, to create a complete power exchange ecosystem, the new company will also bring a new power exchange architecture, with 2700mm - 3100mm mainstream product wheelbase coverage.
To achieve people's demand for product diversification, and in 2025 will achieve the layout of 5,000+ ultra-fast substations, the coverage of 100+ core cities and the demand for 1 million+ power supply, a perfect blueprint has been rolled out.
By using a car in the form of a power exchange, people can complete a rapid power change in 60 seconds, which can be almost the same as the refueling speed of a gas station, or even faster.
In the future, Ruilan Automobile will build sedans, SUVs, MPVs and other household models based on the new GBRC power exchange platform, and there will also be logistics vehicles, light trucks, online ride-hailing vehicles, taxis and other products that meet different market needs launched for the B-end market.
At present, China's new energy vehicle market is booming, new products continue to be launched, how to meet the diversified needs of users, in fact, every manufacturer is seriously considering, Ruilan Automobile through the main form of power exchange, to people's car life has brought more possibilities, the author also hopes to see the products of Ruilan Automobile on the market as soon as possible.