Since 21 November, CapitaLand has launched a 41-day "Fantasy Wishing Season" extra-long carnival across the country with exciting activities and surprises such as live marathons, blockbuster IP exhibitions, Hanfu experience halls, pop-up stores and so on. On December 11, Raffles City Chongqing finally ushered in the home event of the climax of the "Fantasy Wishing Season". The event continues the theme concept of this year's Wishing Season with the inheritance of traditional Chinese culture as the core, which not only satisfies the spiritual sustenance of consumers yearning for a better and wishing for the future, but also pays tribute to Traditional Chinese Culture and National Tide, so that traditional culture enters the public's vision, and is praised by many consumers as "National Tide Cultural Feast".
CapitaLand "Willing to Be Full"
Assembling the "Great God" of the Hanfu circle to ignite the climax of the wish
With the increase in the number of colleagues, in recent years, Hanfu has transformed from a "niche culture" to a "national tide" that many people must have on the street, which is favored and concerned by consumers. This year, CapitaLand used Hanfu, a trend symbol with the characteristics of traditional Chinese culture, to dialogue with the new generation of young consumers. In the main event of the "Fantasy Wishing Season", CapitaLand not only joined hands with "Qixing Pavilion" to create a "Hanfu Theme Cultural Experience Hall" in Raffles City Chongqing, but also gathered the "big gods" of Hanfu circle such as Asano Qiming, Chenningxi, Zhou Yu, Yu Que and Listening to the Wind, and presented the classical oriental beauty to consumers through hanfu parade.
In the lively crowd, Hanfu enthusiasts walked into Raffles City Chongqing. They are either dressed in wide robes with large sleeves and fluttering clothes, or they are dressed in long skirts with narrow sleeves and a dignified manner. In the face of onlookers, Hanfu enthusiasts enthusiastically sent hand lanterns, hand-held lotus lamps, sugar paintings, noodles, small snacks and other "souvenirs", and invited customers to enter the "Prayer Star Pavilion" to participate in the prayer season activities. On that day, this gorgeous Hanfu landscape interpreted a national tide carnival of "crossing the millennium", attracting many consumers to stop and let everyone feel and appreciate the beauty of traditional culture at close range.
The most surprising thing for consumers is the surprise performance of the "Prayer Extravaganza". At the scene, the hanfu lovers who paraded each other's acting skills and performed vivid restoration performances according to the videos or pictures played on the large screen. The host interpreted the flash mob in the form of oral broadcast, and the perfect combination of the two attracted the crowd to watch. "Drunken battlefield Jun Mo smiled, gulai conquest of several people back..." Qida music singer Wang Ziniu and Yipin, but also with a modern and traditional poetry blended rock rap "Liangzhou Words", singing the blood and tenderness of Chinese children, instantly set off the climax of the blessing activities, ignited the "heroic dream" in the hearts of every consumer.
Let tradition come into the public eye
The cultural theme of "Wishing Season" is sought after by consumers
In the era of globalization, culture is increasingly seen as the soft power of a country and a nation. How to display the profound traditional Chinese culture in a form that the masses like to hear has always been a clichéd topic. This year, CapitaLand's "Fantasy Wishing Season" climactic home event held at Raffles City Chongqing cleverly integrated the elements of the national tide to help the inheritance of traditional culture. On the same day, CapitaLand provided traditional and interesting interactions such as painting sugar paintings, kneading people and blowing sugar people at the "Hanfu Theme Cultural Experience Hall" of Raffles City Chongqing," so that consumers who came to observe could experience and feel traditional culture in an immersive way.
The Chow Tai Fook Heritage Touring Exhibition, which is sought after with the theme of national tide, will also land at Raffles City Chongqing in late December. "Inheritance" aims to convey blessings, give people the best wishes, and is also the most essential part of traditional Chinese culture.
In addition, the C-BOX wish box used for consumer blessings is also closely related to traditional culture. The inspiration for the creation of the image of the beast on the wishing box comes from the concept of the beast in the classic of mountains and seas, a masterpiece of traditional Chinese culture. From the "most beautiful bird in the universe" to the "mission will be achieved" of the jingwei, each beast has been given a beautiful meaning, representing good wishes. At the scene, consumers were attracted by the strange shape of the wish box, and joined the "sweep code army" one after another, entered the interactive mini-game interface of CapitaLand's "Fantasy Wishing Season", completed the flop wish interaction again and again, and won Chow Tai Fook gold jewelry gifts, CapitaLand points, merchant vouchers, wishing blessing cards and other surprise gifts.
Next, What kind of personality activities will CapitaLand's "Fantasy Wishing Season" also give everyone a good start through this winter? What are the unexpected "extravagant gifts" waiting for consumers to come and collect? Pay attention to CapitaLand, feel the traditional Chinese culture, and look forward to an infinitely better tomorrow!