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Analyze the positioning of the new Toyota Sequoia product strength flagship

Hello everyone, this issue analyzes the new Toyota Sequoia

1. Brand analysis and historical introduction

Toyota Sequoia first generation model launched in 2001, is a full-size SUV model, mainly for the North American market, the second generation of Toyota Sequoia launched in 2008, but this replacement is only the third generation of models, the second generation of models have a very long product cycle, from the brand point of view, in this market level, Toyota has a certain brand premium capabilities, and Toyota Sequoia's product performance is still very strong. Toyota Sequoia is not bad at reliability and stability.

2. Market analysis

The new Toyota Sequoia is Toyota's flagship SUV, is a full-size SUV, positioned higher than the Land Cruiser, lower than the Lexus LX, the car still has three rows of seats, the performance of off-road performance is also good, the style is more advanced than the Toyota Land Cruiser, this market segment belongs to the flagship SUV market, with a larger body size, more spacious space, and a wealth of configurations.

3. Competitors

The new Toyota Sequoia competes with models such as the Chevrolet Tahoe, GMC Yukon, Ford Expedition and Jeep Wagoneer, as well as the Cadillac Kyled, Infiniti QX80, Lincoln Navigator, bmw X7 and Mercedes-Benz GLS among luxury brands.

4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. )

The new Toyota Sequoia is Toyota's flagship SUV product, although Toyota Sequoia is not a volume of models, in the North American market is also a certain market sales, but also has a certain amount of ownership, from a longer product replacement cycle, is also beneficial to the increase in the retention rate, Toyota Sequoia in the retention rate performance should be very good.

5. Power system and chassis

Based on the TNGA-F platform (modular body frame platform), the i-Force Max plug-in hybrid system diagram is powered by a 3.5-liter twin-turbo V6 engine + motor and a battery. With a combined horsepower of 437 hp and a maximum torque of 790 Nm, it matches a 10-speed automatic manual transmission and uses laser welding technology.

The i-FORCE MAX powertrain takes advantage of the instantaneous response of electric motors.

The i-FORCE MAX is not only powerful, but also equipped with a unique motor-generator. It is designed and built with heavy performance and requirements in mind.

In TOW/HAUL mode, the i-FORCE MAX system operates continuously in series, providing impressive acceleration and torque for traction needs.

Features a multi-link layout for the front suspension and rear. Rear adaptive dampers and load balancing air systems are available. The new Toyota Sequoia features a separate front suspension with a new rack-style electronic power steering system. The rear suspension features a modern multi-link rear suspension that offers load balancing rear height-controlled air suspension and adaptive variable suspension options. The new sequoia has a towing capacity of 9,000 pounds (4,082 kilograms) of weight.

6. Configuration

The new Toyota Sequoia is available in five versions, namely the SR5, Limited, Platinum, TRD Pro and the top-of-the-line Capstone version.

The SR5 version is an entry-level version that offers a standard Toyota Safety Sense 2.5, sunroof, heated seats, and a standard 12.3-inch digital instrument display and panoramic monitor.

The SR5 Premium Kit offers a 14-inch Toyota multimedia display, third row electric, hands-free liftgates, Softex seats, and a 120-volt power outlet.

SR5 TRD Sport kit with 20"inch matte black TRD wheels. Added TRD motion tuning Bilstein single-tube shock absorbers and TRD tuning springs. Inside, aluminum pedals and a red TRD button are provided to start.

The Limited version offers a 14-inch Toyota audio multimedia touchscreen, which also adds standard heated/ventilated front seats with memory settings, a standard heated steering wheel, a power-folding third row, and a hands-free electric tailgate.

TRD Sport pays more attention to road quality.

TRD Off-Road enhances off-road capability with the addition of an optional lock-on rear differential, multi-terrain selection that helps control wheel slip to improve traction, and downhill assist controls.

Equipped with Crawl Control, it can be equipped with off-road cruise control for 4WD Low-speed off-road navigation. It is also equipped with a multi-terrain monitor. The Bilstein single-tube shock absorbers and springs are adjusted.

The Platinum version highlights comfort and premium features, with heated and ventilated front and second row seats, a standard 14-speaker JBL premium sound system, a panoramic sunroof, and Platinum with rain-sensitive wipers and wireless charging.

The TRD Pro version is more off-road, with TRD-tuned FOX internal bypass shock absorbers providing smooth road travel and aluminum TRD front skid plates providing additional path protection. Optional lock-on rear differential, multi-terrain selection, crawl control and downhill assist control provide additional off-road capabilities. The TRD Pro version offers dedicated black 18-inch alloy wheels with dual exhaust pipes for additional exhaust sound.

The Capstone version features 22-inch chrome wheels, a central control covered in walnut, and acoustic glass at the front door.

Sequoia will be equipped with a multimedia system. Thanks to new visual, touch, and voice activation features, the Toyota Audio Multimedia system provides a better user experience. Simple phrases wake up the system to use voice-activated commands to search for directions, find points of interest, adjust audio controls, change the cabin temperature, and more.

Drive Connect provides a cloud-based local navigation system that allows maps to be updated wirelessly in real time. It also supports standard wireless Apple CarPlay and Android Auto compatibility.

The new Toyota Sequoia comes standard with the Toyota Safety Sense 2.5. This active safety system includes a pre-collision system with pedestrian detection capabilities that detect not only vehicles in front, but also pedestrians in low light, cyclists during the day, oncoming vehicles and pedestrians at intersections.

Emergency Steering Assist is an additional feature designed to detect pedestrians and stabilize the driver's emergency avoidance steering operation and help prevent lane departures.

Equipped with dynamic radar cruise control. Lane departure alarms with steering assist are designed to notify drivers with audible and visual alarms as well as slight steering forces.

Automatic high beams are designed to detect vehicles in front of or oncoming.

The Road Sign Assist system is designed to use a front-facing camera to identify certain road sign information.

Blind Spot Monitors are designed to help detect and warn you of vehicles approaching or located in adjacent lanes. Rear intersection alerts can help detect vehicles approaching from either side.

Front and rear park assist with automatic braking are designed to implement brake control in the event of a possible collision with a stationary object, approaching a vehicle or when parking.

7. Space

Although there is no specific body size parameters, from the appearance of visual effects, or quite stretched, the car has a very spacious space, the new Toyota Sequoia are the use of standard three-row seat design, the third row of seats can slide 152 mm, and can be folded electrically, travel has a shelf system, can be more easily stacked behind the goods.

8. Summary

The new Toyota Sequoia still continues the domineering shape from the appearance design, but the size of the grid grid is still a little smaller than that of Toyota, and the stout C-pillar has no inheritance, and it looks more youthful and sporty in the style of the appearance. The interior space of the car is very spacious, and the design of the central control is also very imposing, with a strong texture, and the performance of the technology configuration and off-road performance is very good, equipped with a hybrid system to maintain a good fuel economy, it can be said that the strength of the product is very strong, but this car has not yet been introduced news.

Analyze the positioning of the new Toyota Sequoia product strength flagship
Analyze the positioning of the new Toyota Sequoia product strength flagship
Analyze the positioning of the new Toyota Sequoia product strength flagship
Analyze the positioning of the new Toyota Sequoia product strength flagship
Analyze the positioning of the new Toyota Sequoia product strength flagship
Analyze the positioning of the new Toyota Sequoia product strength flagship
Analyze the positioning of the new Toyota Sequoia product strength flagship

9. Appearance

From the appearance point of view, it is still a very atmospheric design, the front face in the net uses three styles, one for the chrome mesh texture, one for the chrome plated horizontal strip grille shape, and a bias towards the off-road model, using a polygonal grid texture, and with the TOYOTA logo, the headlamp group uses a delicate Y-shaped design, with a strong scientific and technological model. Coming to the side, the stretched shape still continues the very imposing style, using a tough side window line, and the body wheel arch adopts a very three-dimensional arc, which increases the tough design style. The design of the tail is more general, using a straight body line, and the flat tail light group design is also exquisite, and the visual effect is very advanced.

Analyze the positioning of the new Toyota Sequoia product strength flagship

10. Interior

Entering the car, the central control adopts a symmetrical design, the suspended central control screen adds a good scientific and technological style, the central control bridge has a solid wood design, more textured, the style of the seat is also biased towards comfort and luxury, and the car uses three rows of seats, which is also a very practical design.

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