For example, Vanke once announced that it has cooperated with Taobao to open a new model of O2O sales of real estate and put Vanke's house on Taobao to sell. In the spring evening of CCTV in the Year of the Tiger in 2022, we can also see the "gimmick", that is, a topic with a relatively high degree of discussion on the Internet # Where did the disappeared 45 cars go#. In fact, this topic is related to the recent rookie brand Lantu Automobile in the auto market, in the spring evening of the Tiger Year in 2022, Lantu Automobile and JD.com cooperated to select 45 "Spring Festival Gala Koi", sent them 45 Lantu FREE 2-year use rights, and brushed the screen in the spring evening. Because of this, many people say that Lantu Car is playing a "gimmick", but what is the truth?
Lantu Automobile's entry into the automotive market is not very long, the first mass production model Landu FREE was officially released in December 2020, and the official delivery time is august 2021. Relatively young Lantu Automobile, it is indeed difficult to easily get the recognition and affirmation of a large number of consumers, there will be consumers who question the practice of Lantu Automobile in the Spring Festival Gala brush screen, it is naturally not surprising. In fact, Lantu Automobile is not simply playing "gimmicks", it is really delivering these 45 Lantu FREE to the "Spring Festival Gala Koi". Moreover, Lantu Automobile promises that within 2 years of subsequent use of the car, whether it is maintenance, insurance or charging costs, Lantu Automobile will bear it.
Seeing this, we have a new doubt: why did Lantu Automobile do this? On the one hand, the 2022 Spring Festival Gala is the first Spring Festival Gala after the official delivery of Lantu Automobile, and the Spring Festival Gala is the most valued and ceremonial festival in the Chinese, and Lantu Automobile hopes to increase the Taste and Happiness of the Spring Festival by sending out new cars. On the other hand, Lantu Automobile itself is developed around the direction of "user-oriented enterprises", which is not simply around the strength of the product to build vehicles, but around the needs of users to build cars. It is precisely for this reason that Lantu Automobile is willing to bring users a different New Year experience by sending out 45 cars, so that the Spring Festival Gala in 2022 will have more commemorative value.
In fact, there are many things that Lantu Auto does for users. For example, on the New Year's Eve night of 2021-2022, Lantu Automobile took the names of more than 1,700 users and appeared on the world's largest speech screen and appeared in Luo Zhenyu's "Friend of Time" New Year's Eve speech. This practice is difficult to see in the automobile market, and for the users of Lantu, it is indeed of great commemorative significance, and it can also become a talking point when communicating with relatives and friends during the New Year.
For example, at the Lantu User Night event held in 2021, Lantu Automobile contracted a whole yacht and invited users to enjoy the river view of Wuhan. In the activity, the user is in the C position throughout the process, and the executives of Lantu Automobile are in the edge position, and the position is not very good to see the big screen of the activity, and the executives of Lantu Automobile are also in the edge position when taking photos. This is hard to see in user activities of other brands.
In addition, the 45 Lantu FREE extended range versions sent by Lantu Automobile for users are also very unusual, the powertrain of this car ranks first in electric vehicles, and the global mass production model can rank fourth, with dual electric motors + electric four-wheel drive support, the maximum power is 510kW, and the peak torque is 1040 Nm. This power system allows the Zero Hundred acceleration speed of the Landu FREE Extended Range Edition to be only 4.5 seconds. The four-wheel drive system is equipped with the air suspension of the LANTU FREE extended range version, so that the car has a strong ability to adapt to different road conditions such as bad roads, sand, climbing, snow and so on, and can easily get out of trouble. It is worth mentioning that the air suspension of Lantu FREE can be adjusted up and down by 100mm, and in the urban road conditions, Lantu FREE can bring more direct road sense feedback.
Now many companies are taking "user-oriented" as a propaganda or slogan, and have begun to put service first. Among them, Lantu Automobile is a relatively far company on the road of "user-oriented enterprises", and it has achieved co-prosperity with users in many things, like the two things just introduced, which is a good example. In addition, the Landu FREE launched by Landu Automobile also performed well, delivering more than 3,000 units in a single month in November and December 2021. Do you say that such a Lantu car will play "gimmicks" on spring evenings? I don't think the answer goes into much.