Just after the Spring Festival, companies have posted their january delivery volume, the new car-making force has always been a consumer concern; as the first echelon of the new force of the three brands, there are many eyes to pay attention, and in these three brands, the ideal is a unique existence.
"Freaks" in the New Forces
In January, the ideal ONE brand delivered 12268 vehicles, is the only new car-making force, the only monthly sales of more than 10,000 products, it can be seen that the ideal ONE in the user after the deep recognition, the market performance of the product is also stable; since November 21, the ideal ONE has been delivered for three consecutive months more than 10,000 units, why the ideal will succeed?
First from the product itself analysis, the ideal ONE starting price is not low, the price of 338,000 is destined to dissuade many consumers, and, under the trend of new energy dominated by pure electric, due to the current energy problem of pure electric products, many consumers dare not blindly choose, and the ideal ONE, in such an environment, defines the ideal ONE as "an electric vehicle without mileage anxiety" - a range extender electric vehicle.
Ideal ONE in the beginning, by many people jokingly called "take off the pants fart", but after the product landed, more and more consumers recognized the ideal ONE, but also let the ideal ONE performance in the market better and better, just in October 21, the author in the remote county of his hometown, also happened to see an ideal ONE, which shows how strong the penetration ability of this product is.
It is such a "freak" product, but in the new energy market has become a leader, but also led more brands to pay attention to the market of extended range electric vehicles, whether it is Lantu or Huawei, etc., have begun to launch their own range extender products, it can be seen that "freaks can also become successful."
What is the ideal future going for?
Although the current performance of the ideal ONE is remarkable, but the general trend of new energy in the future is still pure electric vehicles or hydrogen energy, range extender electric vehicles because of the engine, in the large positioning, is classified as hybrid, so the ideal brand wants to continue to occupy the first echelon of new forces in the future, or want to go further, must introduce more products, and in the second quarter of this year, ideal will also release a new flagship model codenamed X01.
According to the previous information, the ideal of this new model, it is likely to be based on the 800V high-voltage platform to build, support super fast energy supplementary experience, coupled with the ideal ONE originally let users favor the luxury car experience, it is likely that the second car is still a hit; however, the current flagship pure electric vehicle on the market has blossomed everywhere, multiple brands have poured in, plus many old luxury brands to join the market, so the future competition in the new energy market will become more and more fierce.
Write at the end
From the current delivery volume, the ideal ONE is undoubtedly a successful product, regardless of the positive comments and negative comments on the Internet, can not erase the performance of the ideal ONE in the past three months, however, the market and the battlefield, there is no so-called changsheng general, the ideal brand If you want to go further, you must have more bottom cards, just like Xiaopeng and Weilai, one more "qualified" product, there is more security, if the ideal ONE can stabilize such results for a long time, Coupled with the emergence of new products, the ideal is likely to break the current hegemony of Xiaopeng, and the future market struggle of new forces is worth looking forward to.