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Flower lantern sales are gradually rising Intangible cultural lanterns moved into the cloud lamp market

It's about to be the Lantern Festival, are everyone's lanterns ready? Qinhuai flower lantern has always been the cultural label of Nanjing, so this year, which flower lantern is the most popular with everyone? What about online and offline sales?

Flower lantern sales are gradually rising Intangible cultural lanterns moved into the cloud lamp market

On the morning of February 12, the reporter saw in the Confucius Temple scenic spot that since it was the last weekend before the Lantern Festival, many citizens came with their children to buy lanterns. Located next to Jiangnan Gongyuan, Dongshi is a gathering place for traditional flower lanterns, lotus lanterns, rabbit lanterns, pineapple lamps, these traditional Qinhuai flower lanterns have also attracted many foreign tourists to buy.

Zhu Ruiqi's children want a rabbit lamp, and Ms. Zhang from the northeast said that these traditional flower lanterns evoked her childhood memories.

Flower lantern sales are gradually rising Intangible cultural lanterns moved into the cloud lamp market

In addition to the traditional shape of the lantern, the lantern artist also designed a variety of Tiger Year zodiac lights, with the Lantern Festival approaching, sales volume is gradually rising. Zhang Han, a child who belongs to the tiger, is buying tiger lamps: "Because this year is the year of the tiger, plus I belong to the tiger, I think there is a more auspicious meaning." Mr. Ge, a lantern artist, introduced that he designed and produced five tiger lamps, and some styles can sell nearly one hundred per day.

Flower lantern sales are gradually rising Intangible cultural lanterns moved into the cloud lamp market

Due to the cancellation of the traditional lamp market stalls in the Confucius Temple Scenic Area, the distribution of shops selling lanterns this year is more scattered than in the past, different from the traditional lantern artists, some young shopkeepers have chosen some more novel flower lanterns for sale, which has also attracted many consumers to buy.

According to a salesperson, several embroidery lamps in the store sold well, and at the same time, the children also liked the small lamps that resembled toys. Ms. Xu, a citizen of Nanjing, sighed: "Now the color of the lanterns is better, more colorful, and there are many types. ”

Flower lantern sales are gradually rising Intangible cultural lanterns moved into the cloud lamp market

In addition, the reporter learned through the Qinhuai District Cultural Tourism Group that in recent years, Qinhuai flower lanterns have been moved to the network and broadcast live in the form of cloud-class lantern meetings, and at the same time, everyone can also purchase flower lanterns made by non-hereditary heirs through Taobao, Douyin and other platforms.

(Source: Zero Distance Reporter/Sun Yizhou Editor/Wang Ze)

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