The State Intellectual Property Office cracked down on malicious preemptive registration of trademarks such as "Ice Pier" and "Gu Ailing" in accordance with the law

According to the news of the "State Intellectual Property Office" on February 14, the State Intellectual Property Office attaches great importance to the protection of intellectual property rights of the Winter Olympic and Paralympic Winter Games, and continues to carry out special actions to crack down on malicious trademark registration, successively protecting the "Beijing 2022", the emblem of the Beijing 2022 Winter Olympic Games and the emblem of the Beijing 2022 Winter Paralympic Games, the trademark registration protection of the "ice pier" and "snow rongrong" applied for by the Beijing Winter Olympic Organizing Committee, and the trademark registration protection of other eligible subjects" Gu Ailing" and other winter Olympic athletes' name trademarks are registered and protected.

However, since 2019, a small number of enterprises and natural persons, for the purpose of obtaining improper benefits, have maliciously preemptively registered the hot words of the Beijing 2022 Winter Olympics and Winter Paralympic Games, such as mascots and athletes, entrusted agencies to submit trademark registration applications, illegally exploited the reputation of the Olympic Games and the Olympic Organizing Committee, infringed on the name rights of others and other legitimate rights and interests, causing major adverse social impacts and damaging the mainland's good image of strictly protecting intellectual property rights.

In this regard, the State Intellectual Property Office resolutely cracked down on this and, in accordance with the provisions of the Regulations on the Protection of Olympic Symbols and Article 10, Paragraph 1, Item (8) of the Trademark Law, rejected 429 applications 41128524 for trademark registration, such as "Ice Pier" and No. 62453532 "Gu Ailing" (see annex for details); in accordance with the provisions of Article 44, Paragraph 1 of the Trademark Law, the registered No. 41126916 "Snow Pier" and No. 38770198 "Gu Ailing" were registered. and 43 other trademarks were declared invalid on their own initiative (see annex for details).

Running the Beijing 2022 Winter Olympic and Paralympic Winter Games well is a solemn commitment of the Chinese government to the international community, and it is the responsibility of the State Intellectual Property Office to implement all-round and three-dimensional protection of relevant intellectual property rights. The State Intellectual Property Office will, as always, maintain a high-pressure posture of severely cracking down on bad faith trademark registration, continuously strengthen the strict protection of Olympic hot words, including the mascots of the Winter Olympics and the names of athletes, and seriously deal with applicants who violate the principle of good faith and maliciously preemptively register trademarks for improper benefits and their entrusted trademark agencies in accordance with laws and regulations, and continue to escort the Beijing 2022 Winter Olympic and Paralympic Winter Games.

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