A little information learned that a few days ago, Tesla sued Shenzhou driving, micro-driving platform driver reputation infringement case judgment results announced, the court ruled tesla victory, the defendant driving driver from the effective date of the judgment within ten days in the Douyin platform its use of the account and its WeChat circle of friends to apologize to the plaintiff Tesla (Shanghai) Co., Ltd., and lasted not less than 30 days; compensation for the plaintiff's economic losses and reasonable expenses for rights protection totaling 20,000 yuan.
On April 20, 2021, a generation of drivers on the Changsha Shenzhou Substitute Driving and Micro-Driving Platform produced a large advertisement and posted it in a commercial center in Changsha. The advertisement declared: "Due to the quality of Tesla's brakes, in order to maintain the safety of the driver's life!" Refuse to provide a substitute driving service for Tesla brand cars. ”
The time when the driver posted the advertisement that was found to be infringing was the day after the Tesla Shanghai Auto Show "rights protection" incident. After the billboard was posted, the driver posted a photo of the billboard on its WeChat and Douyin accounts, and the billboard was also photographed and uploaded to the network by netizens, and was interpreted by some media reports, and the number of reports on the whole network reached hundreds.
In the absence of authoritative agency detection and official notification, the driver directly publicized Tesla's "brake failure" as a fact, and at the same time privately added its registered Two-dimensional Code of Shenzhou Driving and Micro-Driving Platform to the billboard, so that netizens caused netizens to misunderstand that the official driving platform had identified Tesla as "brake failure". In the end, the court ruled that the driver lost the lawsuit and apologized to Tesla on the public platform.
Recently, tesla has insisted on resolving reputation disputes through judicial channels on the rumors of accidents related to "brake failure", which is not the first time that Tesla has won a dispute over the right to reputation.
On the evening of August 12, 2020, a driver in Wenzhou, Zhejiang Province, drove a Tesla vehicle into the parking lot of the community at high speed and collided with the vehicle in the parking lot. Afterwards, the driver continued to use short videos on the Douyin platform to deliberately fabricate content related to "Tesla's sudden acceleration brake failure" in the form of a short video, and lied in an interview with the media that "the car suddenly lost control, the brake failed, and automatically accelerated."
Afterwards, a large team of the Traffic Management Bureau of wenzhou municipal public security bureau entrusted the judicial appraisal agency under the Wenzhou Society of Automotive Engineering to evaluate the vehicle. The appraisal conclusion is that no mechanical faults and safety hazards were found in the vehicle braking system and steering system parts. At the time of the incident, the driver stepped on the accelerator pedal and did not step on the brake pedal. Based on the appraisal report, the local court found that the driver's statement of "brake failure and sudden acceleration" on the Internet was a deliberate fabrication of false facts, and sentenced the driver to publicly apologize on his Douyin account for no less than 90 days and pay Tesla 50,000 yuan in compensation.
On May 8, 2021, Huizhou Xincheng Automobile Trading Co., Ltd. posted a short video on its Douyin account "Huizhou Che Mozhu", in which the video was accompanied by the text "I bought a Tesla next door, my mother warned me not to buy this car, she said obscure!" The name 'He's Dead' logo is like a coffin nail" and is accompanied by a Tesla logo. The video has been viewed more than 500,000 times. In the end, the court ruled that the move constituted defamation infringement and sentenced the company to publicly apologize on its Douyin account for no less than 90 days and pay Tesla 60,000 yuan in damages.