2021 off-road sales report card, tank 300 is a hegemon in its own right! The Japanese system collapsed completely
A few years ago, if you want to play off-road, and the car purchase funds in your hand happen to be relatively abundant, then there are nine times out of ten you will consider Japanese off-road models, such as the relatively entry-level Toyota Prado, or the more high-end Toyota Land Cruiser, plus the Mitsubishi Pajero Bobcat or Nissan Touring, these cars have a very good reputation foundation, and there is a lack of competitors in the domestic market, after all, in the past few years, there are almost no reliable hardcore off-road products in China, and models like the Beijing 212 are not in the flow at all. In the past two years, the situation in the off-road market has completely changed, and the recent 2021 Chinese market off-road vehicle sales list has been released.
It can be seen from the list that domestic goods have gradually become the mainstream, such as the Great Wall and BAIC have two car lists, namely the tank 300 with Haval H9, and the Beijing bj40 with bj80, these cars have been tested by the market, and the cost performance is indeed relatively high. In particular, the performance of the tank 300 is extremely exaggerated, and the annual sales of this car alone reached 84588 units, which is more than the sales of other off-road models combined, and one car accounts for more than half of the off-road market segment.
A very young tank 300 can become popular, it is indeed not accidental, after all, the annual sales are almost four times that of Beijing bj40, the price positioning of about 200,000 levels is indeed more attractive, this price can not buy Wranglers, let alone buy Mercedes-Benz G-class, but can fulfill the off-road dreams of many young people. Not to mention that the tank 300 configuration is indeed very fragrant, 2.0T with imported ZF 8AT, and there is BorgWarner time-sharing four-wheel drive, coupled with the front and rear axle electronic control differential locks, to cope with the vast majority of monthly appearances are no problem, and the tank 300 is in short supply has also formed a hunger marketing, the more you can't buy, the more attractive.
In addition, another trend can be seen from the list, that is, the presence of Japanese off-road models has become lower, although Nissan Tuda this car can still be ranked in the top 3, the annual sales of more than 15,000 units, but Nissan Tuda has not been updated for many years, the attractiveness is declining, although the price positioning of this car is similar to the tank 300, the size is larger than the tank 300, but the configuration is indeed too low, if 2022 or do not change the generation, Nissan Tuda's situation will become more and more embarrassing.
The familiar figure of Toyota Prado or Land Cruiser did not appear on the list, because due to the impact of the double point policy, Toyota Prado domestic models have long been discontinued, and now through parallel imports to buy Japanese off-road vehicles, the cost performance is indeed very low. For example, the new generation of Toyota Land Cruiser, the offer in the mouth of the port dealer is quite outrageous, and the GR sport version even reaches about 1.7 million, which can be completely compared to the Mercedes-Benz G-class. Classic off-road models such as the Pajero Lynx and The Pajero Jinchang are facing the National 6 emission standard, and it is also very embarrassing not to be able to be on the card.
In the domestic off-road market, Japanese off-road vehicles began to decline, domestic models grew strongly, tank 300 self-made hegemony will definitely not be an individual phenomenon, and then tank 500, Chery Jet road tx and other domestic new off-road vehicles will continue to appear on the show.
The question is, do you think there is still a gap between domestic off-road vehicles and overseas brands? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.