In January, national MPV sales were 101,000 units, down 10.5% year-on-year and up 4.5% month-on-month. The year-on-year decline is mainly affected by the high base of the same period last year, and the analysis of the Association said that the economic recovery in the first half of 2021 exceeded expectations, and the base in January was larger; In the second half of the year, due to the repeated epidemics, extreme weather and lack of electricity, the economic growth rate slowed down.
Judging from the top fifteen sales list, the MPV market pattern in January suddenly changed, and Changan's two models, Ono and Auchan rarely rushed into the list; The new car Racing made the list for the first time, occupying the 6th place; Kustu continued to make the list, ranking 13th; Surprisingly, the Trumpchi M8 slipped to 11th place; Both Mercedes-Benz models disappeared.
According to the data of the Association, the national MPV sales in January were 101,000 units, down 10.5% year-on-year, ranking first among the three major models; Up 4.5% sequentially, above the average passenger car average.
The year-on-year decline was mainly affected by the high base of the same period last year. According to the analysis of the Association, the economic recovery in the first half of 2021 exceeded expectations, the base in January was large, and the economic growth slowed down in the second half of the year due to factors such as repeated epidemics, extreme weather and lack of electricity. However, the new products launched in the MPV market in the second half of the year also boosted market demand to a certain extent, especially after entering the fourth quarter, the supply of the industrial chain continued to improve, the supply of chips improved, and the sales momentum increased steadily.
Judging from the sales list, the MPV market pattern in January suddenly changed, and Changan's two models, Ono and Auchan rarely rushed into the top fifteen sales list; The new car Racing made the list for the first time, occupying the 6th place; Kustu continued to make the list, ranking 13th; Surprisingly, the Trumpchi M8 slipped to 11th place; Both Mercedes-Benz models disappeared.
As the "new face" of the list, Changan Ono and Auchan sold 3051 and 1798 vehicles respectively in January, up 188.9% and 245.1% respectively year-on-year. "In the new year's new year's month, many car companies are accustomed to completing the sales target of the previous year, while attributing part of the sales to January of the following year, in order to promote the 'opening red'," said Cui Dongshu, secretary general of the Association, "Changan Ono and Changan Auchan two models rarely rushed to the list is the reason, of course, these two products did grow rapidly last year." ”
Another focus of the January list is toyota Xena's success in the top 6. At the end of October last year, Toyota's global flagship MPV Syna officially landed in the Chinese market, produced by GAC Toyota, and the new car launched a total of six models, priced at 309,800 to 405,800 yuan. Officials said that inheriting SIENNA's 24 years of market experience, Xena can fully meet the expectations of users in terms of core MPV needs such as space comfort and practical convenience.
Toyota Syna
However, the sharp increase of 60,000-80,000 yuan when Xena was just listed also caused heated discussion in the industry. Perhaps because of this, even if the popularity of new cars is high, sales have not improved for a long time. It wasn't until January this year that Sai Na showed an explosive trend, selling 4,329 vehicles. It is reported that the current price increase in The Sai Na has been greatly narrowed, and the sales staff of a GAC Toyota 4S store in Beijing said that "now there is no need to increase the price to buy a car, and the purchase tax and insurance can be paid normally, but the car can only be picked up after July, and the car in the first half of the year has been fully booked." Of course, there are also 4S stores that said after confirming that there is inventory that if the car is picked up in the first half of the year, it is also possible, but it is necessary to purchase a decoration package of 30,000 yuan or a maintenance fee of 20,000 yuan.
It is worth noting that in the past two months, trumpchi M8 suddenly and inexplicably "turned off", Trumpchi M6 replaced its 3rd position, january sales of 6311 vehicles, an increase of 63.8%; The Trumpchi M8 sold only 2009 units, a sharp drop of 63.8% year-on-year. If the Trumpchi M8 failed to make the list in December last year to "hide the number", then why did sales still fall sharply in January this year? In this regard, Cui Dongshu analyzed, "Trumpchi M8 last year's strong sales momentum, the sales decline in the past two months is surprising, or the lack of production capacity caused by chip supply and other issues." ”
Trumpchi M8
Also "turned off" in January were the Mercedes-Benz V-Class and Vito models. However, in 2021, these two cars occupy the 12th and 15th positions in the total sales list, and maintain a stable growth trend throughout the year, and in the context of the MPV market moving towards high-end, it is expected that the future market will have a good performance.
In contrast, the Buick GL8 remained at a low industry benchmark, with January sales up 8.1% y/y to 16,057 units, and evergreen odyssey also up 10.9% y/y to 4,852 units. In January, however, Alexon performed poorly, down 43.5% year-on-year to 2,291 units. In addition, the new garage Stud, which went public last year, continued to make the list, with sales of 1993 units.
In terms of independent brands, Wuling Hongguang rode the dust with a sales advantage of 26063 vehicles, but it fell by 13.8% year-on-year, and Capgemini and Baojun 730, which are also wuling series, also cut to 4198 vehicles and 1921 vehicles year-on-year. Fengxing and Ruifeng performed steadily, always occupying the waist position of the list. (China Economic Network reporter Chen Mengyu)