In 2021, when China's domestic color TV market fell into a trough, the Mini LED TV, which has the advantages of both LCD and OLED display technology, shined in the domestic market and entered the first year of commercial development. In 2022, with the joint efforts of the head color TV brand, Mini LED TV will be more powerful in the entire color TV market. There is no doubt that the size of the Mini LED TV market will inevitably accelerate its expansion.
The limelight is the same, accelerating forward
AVC Revo predicts that the global shipment of Mini LED TVs will reach 4 million units in 2021, and Mini LED TVs will usher in a period of rapid growth in the next 5 years. According to statistics from Qunzhi Consulting, the global Mini LED TV shipment scale is expected to reach 1.8 million units in 2021, and it is expected that by 2025, the market size of Mini LED TV products will be close to 9 million units. According to Omdia, by 2025, global shipments of Mini LED TVs will reach 25 million units, accounting for 10% of the entire TV market.
No matter which caliber of statistics are used, it is an indisputable fact that the mini LED TV market has accelerated in recent years. The relevant person in charge of TCL believes that the rapid development of the Mini LED TV market is closely related to its own technical advantages. Compared with traditional LCD TVs, Mini LED TVs have many advantages such as high contrast, high brightness, wide color gamut, wide vision and ultra-thin. Compared with OLED TVs, Mini LED TVs have the characteristics of higher color gamut, stronger brightness and more prominent resolution, which occupy an overwhelming advantage in terms of high cost and service life of users.
Peng Jianfeng, Executive Secretary of the China Electronic Video Industry Association, summed up the advantages of Mini LED backlit TVs. In his view, Mini LED backlight technology can effectively improve the shortcomings of liquid crystal displays in contrast and energy consumption; at the same time, backed by the world's most mature and most advantageous liquid crystal display industry chain, Mini LED backlight technology is expected to be widely used in the consumer market in the future.
In addition to the outstanding display effect and cost advantages, the accelerated development of the Mini LED TV market is closely related to the vigorous promotion of mainstream color TV brands. This can be seen from the new product releases of Mini LED TVs of major brands in 2021 and 2022.
In 2021, Samsung, TCL, Skyworth, Hisense, Huawei and other brands have successively launched LCD TVs equipped with Mini LED backlighting. In January 2021, Samsung's flagship Neo QLED 8K model, which is released at CES, contains 65-inch, 75-inch and 85-inch models, all using Samsung's quantum matrix technology Pro display system, pairing Quantum Mini LEDs with a more accurate backlight dimming system. Also at CES, hisense released flagship 9 series products, through the application of chip-level unpackaged Mini LED, to achieve an ultra-high brightness specification much larger than 3000nits, the brightness reached the indicators of 8K TV; TCL released 4K Mini LED C825 TV, using quantum dot display technology, with a higher color gamut and more accurate light control, to achieve the ultimate picture quality effect. In March 2021, TCL's first TCL X12 8K Mini LED Star Smart Screen is the industry's first new product equipped with TCL OD Zero Mini LED technology, and the price of 85-inch products is as high as 99999 yuan. In July 2021, Huawei released the first Mini LED smart screen V75Super, equipped with 46,080 SuperMini LED lamp beads and Harmony OS2. Skyworth has launched two Mini LED TVs, namely skyworth Q70 Mingli TV released in February 2021 and Mingli screen SmartMini LED TV Q72 released in September.
At the beginning of 2022, at CES, which is known as the latest technology vane of consumer electronics, a number of new Mini LED TVs appeared on the scene. "Electrical" reporter found that at CES 2022, Sony, LG, Hisense, TCL, Samsung brought a number of new Mini LED TV products, including TCL using the third generation of Mini LED technology OD Zero's 85-inch X925 Pro, Sony 8K Mini LED TV Z9K and 4K Mini LED TV X95K, Samsung's higher brightness level Neo QLED 4K and 8K series, LG has 8K resolution QNED Mini LED backlit series TVs, Hisense ULED TVs using Mini LED technology U9H and U8H.
Brand competition in the name of technology
Carefully study the product introduction of each Mini LED TV new product, it is not difficult to find that the same Mini LED TV, each brand based on the Mini LED equipped with a variety of technologies. This reflects the depth and breadth of the Mini LED TV market of different brands.
As early as 2016, TCL launched the Mini LED technology research and development work, is the earliest realization of Mini LED TV mass production of color TV manufacturers, now has a fruitful, TCL not only in the field of Mini LED patents ranked first in the world, TCL OD Zero Mini LED 8K smart screen X925 PRO in CES 2022 also won CES 2022 "Best Innovation Award" and Global Top Brands "2021 ~ 2022 Mini LED Display Technology Innovation Award".
Talking about the core competitiveness in the field of Mini LED TV, the relevant person in charge of TCL summarized it as: "Mini LED + QLED + complete industrial chain". According to the person in charge, TCL not only has technical advantages in Mini LED, but also integrates its own QLED technology on the basis of Mini LED advantages, and launches QD-Mini LED technology with both OLED ultra-high contrast and QLED ultra-high brightness and ultra-high color gamut, which is further than ordinary Mini LED. At the same time, TCL is also one of the few enterprises in the world that has the integration of the whole industry chain from screen manufacturing, module, whole machine to terminal, the integration advantage of the whole industry chain is significant, with the help of Huaxing Optoelectronics and other upstream head enterprises, can independently customize the development of core technologies and devices with TCL characteristics.
Following the launch of the Neo QLED TV in 2021 that uses Mini LED technology and also joins the Samsung Neo quantum processor, Samsung continues to strengthen the Neo QLED technology in 2022. It is understood that in 2021, Samsung launched a Neo QLED TV with flagship 8K TVs QN900A and QN800A, as well as 4K TVs QN90A and QN85A. In 2022, Samsung launched the QN900B 8K Neo QLED TV, which is an upgraded version of the QN900A QLED TV. At the same time, Samsung also launched the Neo QLED TV 8K series QN800B, QN700B, 4K series QN95B, QN90B, QN85B. It is not difficult to see that from 2021 to 2022, Samsung's determination to lay out Mini LED TVs has been consistent.
Skyworth is also deepening the layout of the Mini LED TV field, from the technology and industrial chain and other multi-dimensional force, continue to lead the high-end Mini LED technology trend. On the one hand, Skyworth TV quickly launched its Mini LED brand - Skyworth Mingli Screen, and has launched two Mini LED TVs, Skyworth Mingli Screen Q70 to achieve the expansion of high-end large-screen product layout, Skyworth Mingli Screen Smart Mini LED TV Q72, with technology iteration to accelerate the evolution of the Mini LED TV market to high-end. On the other hand, Skyworth also invested in the construction of Mini LED TV Display Technology Industrial Park in Wuhan, after the completion of the project, it will form a large-scale intelligent manufacturing base for Mini LED TV with an annual output of more than 2.4 million units and an annual output value of more than 10 billion yuan, and is also the national headquarters of Skyworth Mini LED packaging and backlight module.
Layout of the Mini LED TV market, Changhong is also catching up. According to the relevant person in charge of Changhong, Changhong has repeatedly demonstrated the Mini LED TV prototype at CES, IFA and other exhibitions, and has launched a Mini LED TV with glass-based Mini LED backlight, 5184 partition, product contrast ratio of 1 million:1, peak brightness of 1000nit, and equipped with high color gamut of quantum dots to achieve 105% NTSC. At present, Changhong has developed an 86-inch Mini LED backlit TV in PCB mode, using 1728 partitions, which can provide consumers with a larger size Mini LED backlit TV choice.
Sony, which has not been in the game before, has also chosen to join the Competition of the Mini LED TV market at CES in 2022. According to the "Electrical" reporter, Sony released a total of two Mini LED TVs, the top of which is the new flagship Z9K equipped with 8K Mini LED display. The flagship X95K is equipped with a 4K Mini LED display, all of which use Mini LED's new generation backlight control technology. With Sony's entry into the Mini LED TV market, it will play a positive role in promoting the development of the entire industry.
It is worth noting that in addition to mainstream color TV brands, Internet brands such as Huawei and Xiaomi have also joined the Mini LED TV market to seize share.
In Peng Jianfeng's view, the cost of Mini LED TVs is between ordinary LCD TVs and OLED TVs, and it is still in the range of high-end products. However, with the expansion of market size and further decline in costs, Mini LED TVs are expected to gradually enter the mid-range and entry-level consumer markets in 3 to 5 years. Changhong believes that Mini LED backlight technology has a greater role in improving the picture quality of LCD TVs, and some high-end color TV products will continue to use this technology in the next few years, and the market share of Mini LED TVs is expected to reach 5% to 10%. According to the forecast of Aowei Cloud Network (AVC), the market size of Mini LED TVs in China alone will exceed 250,000 units in 2022.
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