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Xiaomi Mi Bracelet 5 exploded? He was fined 80,000 yuan for inaccurate advertising expression

The Xiaomi bracelet has always been a popular product of Xiaomi and is favored by many young users. However, the recent Xiaomi Bracelet 5 has "exploded". According to the Tianyancha App, Xiaomi Technology Co., Ltd. was recently fined 80,000 yuan by the Beijing Haidian District Market Supervision and Administration Bureau for inaccurate product function expression and violation of the Advertising Law.

Xiaomi Mi Bracelet 5 exploded? He was fined 80,000 yuan for inaccurate advertising expression

The reason is that the Xiaomi Bracelet 5NFC version of the product, the promotional page said that it supports the "24-hour sleep monitoring" function, in fact, the function is divided into night sleep recording and sporadic nap recording, of which the night sleep recording mode does not record less than 60 minutes of night sleep, and the sporadic nap recording mode does not record sporadic sleep less than 20 minutes during the day. The "24-hour sleep monitoring" advertised by the Xiaomi Bracelet 5NFC version is not monitored at any time, which is easy to mislead consumers, so it is punished.

Xiaomi Mi Bracelet 5 exploded? He was fined 80,000 yuan for inaccurate advertising expression

It is understood that the Xiaomi bracelet 5 series is a product released by Xiaomi in June 2020, the standard version is priced at 189 yuan, the NFC version is priced at 229 yuan, with dynamic color display screen, 11 sports modes, 50 meters waterproof, 24-hour heart rate monitoring, new women's health, 24-hour heart rate monitoring, 14 days of ultra-long battery life and other functions. Among them, the Xiaomi bracelet 5NFC version also has multi-functional NFC, Xiaoai classmate intelligent assistant, smart home control, etc., with richer functions.

In this regard, will you continue to support the Xiaomi band?

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