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Xiaomi bracelet advertising expression is inaccurate and was fined 80,000 yuan

Xiaomi bracelet advertising expression is inaccurate and was fined 80,000 yuan

Blue Whale TMT channel on February 21, Tianyancha App shows that Xiaomi Technology Co., Ltd. was fined 80,000 yuan by the Beijing Haidian District Market Supervision and Administration Bureau for inaccurate product function expression and violation of the Advertising Law.

Xiaomi bracelet advertising expression is inaccurate and was fined 80,000 yuan

The specific reason is that the Xiaomi bracelet 5NFC version of the product sold by the parties, the promotional page said that it supports the "24-hour sleep monitoring" function, in fact, the function is divided into night sleep record and sporadic nap record, of which the night sleep record mode does not record less than 60 minutes of night sleep, and the sporadic nap record mode does not record sporadic sleep less than 20 minutes during the day. The "24-hour sleep monitoring" advertised by the parties concerned is not monitored at any time.

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