At the beginning of 2022, Xiaomi's Lei Zong emphasized many times:
The high-end road is the only way for Xiaomi to grow, and it is also the life-and-death battle for Xiaomi's development, and we will unswervingly implement the high-end strategy.
So in the seriousness of our consumers, what kind of model is the high-end model?
Of course, it is not a simple price adjustment, because the high end of the price is not really high-end.
Mobile phones are also high-tech industries.
High-end mobile phones are a comprehensive upgrade of quality and experience, so that the previous pricing can not afford the new cost of cost, and the resulting price adjustment.
Although Xiaomi has made great progress in recent years, the impression of many netizens is still the "no money to buy millet" stage a few years ago.
Therefore, it will be scornful of the "high-end route" and "benchmark apple" said by Xiaomi.
Of course, senior rice noodles, the kind that have used a lot of xiaomi mobile phones, can still feel the changes in xiaomi in recent years.
In addition to the experience of the mobile phone itself, the high-end road requires the reputation of the entire brand.
For example, everyone knows that some luxury brands are very expensive, but there are still many people who buy them.
Because they trust that brand, they believe that that brand will not do anything that damages "their own image".
However, the recent millet bar, there Lei just finished talking about the high-end road, this side was punished by the Market Supervision Bureau...
What is the reason for this, let's take a look at it.
According to the eye check:
Recently, Xiaomi Technology Co., Ltd. was fined 80,000 yuan by the Beijing Haidian District Market Supervision and Administration Bureau for inaccurate product function expression and violation of the Advertising Law.
The specific reason for the matter is this:
Xiaomi sells the Xiaomi Bracelet 5 NFC version, and the promotional page says that it supports the "24-hour sleep monitoring" function.
This, now xiaomi's official is still there, interested friends can go to see.
However, after testing, this feature is not actually like this.
This feature is divided into nighttime sleep recording and sporadic nap recording.
Among them, the night sleep recording mode does not record night sleep less than 60 minutes, and the sporadic nap recording mode does not record sporadic sleep less than 20 minutes during the day.
It is concluded that the "24-hour sleep monitoring" advertised by Xiaomi Technology is not accurate.
Therefore, the final judgment result was that the violation of the Advertising Law was punishable by a fine of 80,000 yuan.
Image from Sky Eye Check
Of course, this is not the first time that xiaomi has been punished for not matching the publicity, and xiaomi was also fined once some time ago.
The penalty date is written on November 30, 2021.
At that time, it was because:
On October 21, 2020, At 0:00, Xiaomi launched the "Redmi K30 5G Version Double Ten Fixed Gold Pre-sale" activity on the official flagship store of Tmall Xiaomi.
In the carousel on the first page of the product activity page, the above products are promoted using the "Samsung Amoled screen".
However, the screen material of the product marked in the baby details is LCD material, and the actual situation of the product is also the LCD material.
Finally, the penalties imposed by the Beijing Haidian District Market Supervision and Administration Bureau are:
The above-mentioned behavior of the company violated the first paragraph of Article 8 of the Advertising Law of the People's Republic of China.
Xiaomi Communication Technology Co., Ltd. was ordered to correct the illegal behavior and fined 20,000 yuan.
Although, the two problems mentioned above do not seem to be large, and the fines are not very many.
But in the end, there is negative news.
Because many function users will not confirm one by one, especially the function that requires 24 hours of staring, it cannot be confirmed.
It can also be seen from the comment area that there must be more than one or one product in this situation.
The eyes of the Market Supervision Bureau are bright, and I hope that other merchants will not say descriptions that do not match the actual situation when promoting.
Many times, honesty will win the respect and good evaluation of users.
For example, when you want everyone to like the article, you will directly say: Like in the lower right corner, looking, one key three times, thank you!
When you want to chat with everyone, you will wait in the message area for everyone to discuss together.
I think, everyone should come, right?