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Rongbao
Rongbao
Rongbao as the mascot of the Chengdu Universiade
Once it was launched, it attracted a lot of attention
Panda IP + Universiade limited
Destined for Rongbao's extraordinary temperament
So have you ever seen such a versatile Rongbao?
Home style of Rong Bao,
Fashion trendsetter Rongbao...
Come and find out with Xiaobian!
01
Home style Rong Bao
Universiade "Dan Dan noodles" wooden refrigerator stickers
The mascot Rongbao × Chengdu specialty
This wonderful combination of cross-border linkages
Whose DNA moved?
Rong Bao incarnated as a "food recommendation officer"
Take you to appreciate a different "taste of Chengdu"
Three-dimensional typography in the refrigerator sticker pattern
With special layered design
Create a 3D-style realistic effect
Colorful food illustrations
You can't help but come up immediately
A bowl of authentic Chengdu Dan dan noodles!
Universiade Face Changing Culture Keychain
Rong Bao dressed in a Sichuan opera costume
It reproduces the traditional folk culture of Sichuan
Incorporates a 360-degree rotatable design
Let the seamless switch between "Rongbao" and "Sichuan Opera Facebook"
Enjoy the "Rongbao version" of the Sichuan drama change face at any time
Black tooth comb pattern under the face
Represented are Sichuan Panda and
The bearded part of the character who changes the face of the Sichuan drama
The special design of the tooth comb type combines practicality
Let you have a "limited Rongbao peripheral" at the same time
You can also have a little stinky beauty
02
Trendy Rongbao
Chengdu life with a bracelet
Chengdu cultural elements + minimalist design style
You can always believe it
The aesthetic of the fashionista Rongbao!
Such a trendy and changeable Rongbao
It's really hard not to love!
This group is based on "Chengdu Life"
A charm of thematic elements
Convey the interesting way of life of Chengdu people
Character attitude with optimismists
I love Chengdu hooded sweatshirts
Under a light gray background
Rong Bao slowly poked his head out in the red love
The collision of gray, blue and black
Let Rongbao be filled with the breath of youth
Rong Bao with his hands held high
Seems to be shouting "I love Chengdu"
It adds another piece of vitality and vitality to it
03
Rongbao of "Package Control"
Rongbao round cross-body bag
Rongbao's classic facial image
Taken from the style design in Sichuan opera face
Among them, the flame form design of the eyes, ears, and tail
It represents the enthusiastic and unrestrained personality characteristics of Chengdu people
This group series combines traditional culture with
The spirit of the Great Luck is mixed and integrated
It shows a very distinctive cultural trend
National tide series fashion backpack
The hottest Rongbao flashed out on the street!
This national trendy flavor rongbao
You really deserve it!
Rong Bao, who wears the crown of Chuan's drastically changed face
Against a dark blue background
It sets off a strong cultural atmosphere
Believe in you who carry this trendy style Rongbao on your back
Must be the prettiest boy on the street!
Let's look forward to this summer
Ignite youth and dreams in Chengdu
Written by | Mao Rui intern Hu Xi
Cartography | Mauri
Typography | Mauri
Review | Zhou Ping Hu Xi Mao Rui
Producer | Zhang et al