Theoretically, as a new energy vehicle brand jointly invested by Mercedes-Benz and BYD, Denza's situation in the market will not be too embarrassing, but unfortunately, Denza's performance in the market is tepid. And why does Denza not sell well? In the editor's opinion, the untimely birth is a big reason. As we all know, in the past two years, new energy vehicles have only developed in a spurt, and if it is said that Denza Automobile has only come now, it may be much stronger than now.
Although Denza is tepid, but BYD is obviously unwilling to give it up, on the one hand, for its own brand upwards, on the other hand, it also wants to save Denza, BYD at the end of last year through the currency to increase the capital depressive, according to the current equity ratio, BYD already has 90% of the equity of Denza. So, it is no exaggeration to say that BYD has taken over de Espresso. And as we all know, BYD is definitely the most proud of domestic car brands, because the layout of new energy models in advance makes it earn a lot of money after the new energy market is hot.
After taking over Denza, the Denza brand recently exposed a new MPV model, which is positioned as a medium and large MPV, which is expected to be unveiled at the Beijing Auto Show, in addition, Denza is expected to launch two SUV models this year. Judging from the exposed design, the overall model is still very imposing, and a large air intake grille is expected to be used on the front face. Although it is only a spy photo, it can be seen that it is expected that elements of the BYD family will not be adopted, but will be created by a new design team.
In addition, combined with Mr. Zhao Changjiang, director of BYD's high-end brand preparation office last year, said on the Internet, Denza's new MPV is expected to have a large space layout of 2+2+3. Moreover, it will be equipped with pure electric and hybrid power forms, of which the range of hybrid models will exceed 1000 kilometers.
To be sure, Denza is definitely a brand series with HIGH-end BYD layout. With bydir's continued popularity in the new energy market, with BYD as an endorsement, can Denza catch fire? Xiaobian predicts that the future Denza automobile will definitely be much better than the current Denza automobile, on the one hand, BYD will invest more effort in marketing, on the other hand, the domestic new energy vehicle price shackles have been broken through by the new forces of car manufacturing. What do you say?