Military quality, this is the slogan that Dongfeng Fengshen has been focusing on in recent years. But for consumers who really listen to the propaganda of Dongfeng Fengshen and choose to buy its models, they may only be disappointed. In 2021, Dongfeng Fengshen sold 121,570 vehicles, up 73% year-on-year. Although the annual sales of more than 120,000 vehicles are not outstanding among independent brands, they have also completed the annual sales target of 120,000 vehicles set by Dongfeng Fengshen itself. However, sales have risen, and the so-called "military quality" has also been overwhelmed by many quality problems.
The direction is off, the car crashes
Is this car actually the main sales money?
Yixuan MAX is based on the DF2 platform and is positioned as the flagship sedan within the Dongfeng Fengshen brand. From the vigorous publicity and promotion of Dongfeng Fengshen, we can see the importance it attaches to this model. At the same time, Yixuan MAX and Yixuan together, forming a product layout with high and low collocation.
However, as the main model of Dongfeng Fengshen, Yixuan and Yixuan MAX did not give the military quality they should have. Take Yixuan MAX, for example, when it was just listed, some car owners exposed the problem of deviation in the direction. According to the owner's description in the complaint, we learned that the Yixuan MAX just picked up the car and found that there were unknown oil stains on the chassis, and there was a problem of inconsistent direction of mistractive assistance during the driving. Even after the overhaul of the 4S shop, the problem of the steering wheel running off and the right hitting light left and hitting the left has still not been solved.
At the same time, the same problem also appeared in Yi Xuan's body. It should be known that the deviation of the direction during driving will bring misunderstandings to the steering and direction correction, which will seriously affect the safety of driving. In the long run, it will also affect the life of the steering system components of the whole vehicle and reduce the handling performance. It is difficult to imagine that the military quality of Dongfeng Fengshen is difficult to guarantee even the most basic normal driving, and this is still the main model of Dongfeng Fengshen. Such a quality performance is naturally unconvincing.
In addition to the problem of deviation in the direction, Dongfeng Fengshen Yixuan MAX was also exposed to the frequent collapse of the vehicle interconnection system, affecting the quality problems of normal use. Especially after the crash of the car machine system, the Bluetooth key will not be able to be used normally. In addition, Dongfeng Fengshen only provided a mechanical key for the owner, and the use experience was greatly reduced.
Gear shift failures are difficult to resolve
The Mach version of the AX7 was recalled
Coincidentally, in terms of power system, Dongfeng Fengshen also encountered problems. Recently, the Mach power promoted by Dongfeng Fengshen has become the main gimmick in many promotional advertisements, and the resounding names such as "track-level wide-body car" and "highway rocket" have been installed on models equipped with Mach power. But soon, the power system also had quality problems.
For example, the Dongfeng Fengshen AX7 Mach version, in recent days, because of the safety hazards of electronic shifters, announced the recall of some models, a total of 1257 vehicles. This SUV, which is known as the "highway rocket", is also the main model of Dongfeng Fengshen in 2021, but it was announced in a short period of time, which has to question the credibility of Dongfeng Fengshen's so-called military quality.
In fact, not only the new Dongfeng Fengshen AX7 Mach version, many owners said that the AX7 shift problem has been around for a long time. Some car owners said that their AX7 has been locked in the rear P gear and cannot be shifted, and the transmission valve body has been replaced due to the shift problem, but the fault of the maintenance rear gear display flashing has still not been solved. In addition, Dongfeng Fengshen AX7 also has many complaints about the front and rear axles and suspension system deviations, engine oil leakage, engine abnormal noise, body accessories part cracking and other issues, it can be said that with its own strength, it has hit the so-called military quality face.
Uncle Che summed up
Just last September, Dongfeng Passenger Vehicle also held an event called "Customer Satisfaction Quality First, I Speak for Dongfeng Fengshen Quality". Perhaps the management of Dongfeng Fengshen has been convinced of its "military quality" and can so confidently shout out the slogan of speaking for the quality of Dongfeng Fengshen. However, the frequent quality problems and user complaints will not lie, even if last year's sales have rebounded, but if they do not actively solve their own quality control problems, Dongfeng Fengshen is doomed to be unable to rank among the forefront of independent brands. However, the golden sign of "military quality" is probably not going to take long.