In the more than 20 years of the development of China's automobile industry, from the rise to the rapid development, the industry has been quiet and vigorous, but it has never stopped the pace of development.
In fact, since the inflection point of sales in 2018, China's automobile industry has long begun to nurture a new round of development, growth and malaise, transformation and change, everything is quietly proceeding, and in this way to promote the many sentient beings who are entrenched here, and constantly reflect and renew at this market inflection point.
There must be great challenges in development. Before the consumption upgrade, we witnessed the eclipse of countless car companies, and also witnessed the adjustment and reconstruction of the segmentation field. However, in the eyes of tank brands, this challenging automotive jianghu is not only a good opportunity for in-depth cultivation, but also an excellent moment to re-create the benchmark of market segment value.
It is in this context that the tank 500 appears with expectation and hard power. On the eve of its listing, we also opened this well-deserved "sharp goods".
The attitude of a game breaker
For the market, after a long period of high growth, there will be short-term adjustments, and then continue to upgrade the consumption structure, which is fully in line with the normal law of the current economic development. After all, in the past decade, China's auto market has jumped from a low level of annual sales of no more than 10 million vehicles to the top of the global auto consumer market at an almost crazy speed, and now, it is a fortunate thing to be able to move from high speed to high quality development.
With the long-term rapid development, Chinese brands are gradually gaining a foothold in the low-end areas of the sedan and SUV market, and those higher-level areas are still the world of joint ventures and luxury brands. Specifically, Toyota Cruiser's scheduling has reached 4 years later, and in the luxury brand SUV with off-road performance, the brand premium is far above the product value. In such a situation, the independent brand must have a product that can compete with it.
But so far, only the tank 500 has stood at such a height and ended the arrogant attitude of the "Cruzers" to the market in one fell swoop.
Determined and holy is holy, determined and wise is virtuous.
The birth of the tank brand actually coincides with the key stage of China's automobile industry entering a deep adjustment. At that time, the tank brand standing at the inflection point of the market was naturally very clear, and the success of a brand began with a high starting point and high requirements at the beginning. At that time, only when the determination is clear and firm, the subsequent development will be like the water of the source, keeping up with the pulse of the times.
As a result, we have seen the popularity of tank 300, which is a rare phenomenon in Chinese car brands, from ordering to delivery, tanks have come out of the line that independent brands have never had; and this tank 500 will inevitably go out of a completely different path from other car companies, on this road, tank brands have proved the significance of persistence with practical actions:
The significance of this insistence is that when the large-displacement off-road vehicle market has long been monopolized by foreign brands, Chinese brands must have a model that can compete with it, which is a mission and a must.
In other words, the market strategy can be biased towards small displacement and new energy, but the premise is that for Chinese brands, large-displacement and reliable civilian engines we must have, can not be stuck by foreign brands neck.
In this regard, the Tank 500 is a well-deserved game breaker.
3.0T+9AT: Tank 500 base
Although Aristotle once proudly said, "Excellence is a habit." "But for a new Chinese brand, how to brew an absolute advantage to grasp the future is the top priority."
As a result, we have seen that tank 500 almost integrates the most cutting-edge technology of its own brand, the most worth mentioning is 3.0T+9AT.
What does it feel like to open it? Step on the throttle deeply, and the power it explodes is something you have never felt in your own brand. The maximum power of 260 kW and the maximum torque of 500 N·m, as well as the thermal efficiency of 38.5%, means that the tank 500 can still maintain excellent low fuel consumption under complex conditions, and at the same time, even with such a large model, the tank 500 can still break 7.3 seconds, which is not easy for a model of this level.
In the test drive section, there are urban sections and high speeds, and some road conditions are not very good rough sections, but it is worth mentioning that the tank 500 is equipped with a new generation of intelligent four-wheel drive system and intelligent all-terrain system. Fully visual terrain presentation, with 11 scene driving modes, allows you to control the overall situation and easily cross-country dreams with one click. At the same time, the standard equipment of the L2 level intelligent driving assistance system once again shows the strength of the tank 500.
If the excellent performance of the tank 500 in power stems from the insistence on the "good habit" of excellence, then this excellence may have flowed in the blood of the tank brand since its birth. As a result, we see that the product power of the tank 500 in addition to power is equally excellent.
Luxury derived from flagships
It is undeniable that the changes of the times have pushed the market outlet of luxury off-road SUVs from stubborn moderation to off-road and business.
Some people may say that the market forerunner will be surpassed by the newcomers in the big waves, but the tank 500, which carries out self-revolution with the original intention, has made a new in-depth interpretation of the luxury of China's flagship off-road SUV by reading China and understanding the market.
Stylistically, the Tank 500 has both heritage and innovation.
On the tank 500, you can see the design inspiration from the classical architecture of the East, but also see the avant-garde elements of modern industry; it seems to stand out from the bustling high-rise buildings, the lines are simple and simple, and the posture is full of tension. The profound cultural heritage and strong aura make the tank 500 have the aura of appearance and brilliance.
But more luxury also comes from within. Walking into the door, nappa leather brings a delicate touch, ergonomic seats with front and rear ventilation, heating, massage function, and a personalized fragrance, bringing a million-level feeling.
More ingenuity lies in the details.
The application of specially customized NVH sound insulation materials, double-layer angle glass, active noise reduction and other silent technologies makes the tank 500 in the high-speed driving state, the rear row can still enjoy the super quiet feeling like "wearing noise-canceling headphones"; and the 12 high-performance speakers in the car are just distributed in the car, so that the sound quality in the ear is like being in an indoor concert, bringing the illusion of immersion.
Therefore, the tank 500 is not only a car, but also a spirit outside the product. Because whether from the appearance design or the internal product power, the tank 500 is drawing strength from traditional culture, from this point of view, the tank brand is both a communicator and a beneficiary.
Write at the end:
The attention of the tank 500 is not only a victory for the tank brand, but also a victory for the Chinese car brand.
For the current Chinese brands, how to seize the opportunity in the depth of adjustment to create the future is an important task at present, and the Tank 500 is also in its own way to give Chinese car companies an expectation. The real connotation of this expectation is that Chinese brands really have the strength to pick out a market segment that has long been occupied by foreign brands.
From this point of view, the birth of the Tank 500 is the beginning of a new jianghu.