As the only 2.0T coupe SUV of the 120,000-class class, the B70S is a key for FAW Besturn to open up a differentiated market.
On March 18, FAW Besturn keenly perceivs the individual needs of young consumer groups, and the first coupe SUV besturn B70S was officially launched, priced at 109,900 yuan to 142,900 yuan, of which 2.0T products were 126,900 yuan, and the pricing created a new low for SUVs with the same displacement. With the high passability and safety of traditional SUVs, the integration of Coupe's streamlined fashion appearance and handling, set "sports car + SUV + sedan" in one, to create more possibilities for users to travel.
Different from the past, B70S was listed in the form of a meta-universe conference, relying on Baidu AI development technology, the Pentium AI avatar "YOMI" as the host, and users and media gathered in the meta-universe space to witness, full of freshness and at the same time earned enough gimmicks. Let users understand the Pentium B70S product power at the same time, feel the unique scientific and technological charm of the meta-universe space.
As China FAW's first self-owned coupe SUV, the Besturn B70S from the guangzhou auto show last November, to the pre-sale of the off-line in February this year, and then to the official listing on March 18, the popularity of new cars has remained high, with a kind of breakthrough trend "breaking" into the coupe SUV market.
The high popularity stems from the strength of the strong, from the B70S previously released pre-sale price, its official price will be more competitive in the market. The entry-level 1.5T model has the hard core strength of "low-end is fully equipped", and the starting price of 109,900 yuan lowers the entry threshold of the coupe SUV model; the 2.0T entry-level model starts at 126,900 yuan, becoming the only 2.0T coupe SUV in the current auto market to enter the 120,000-yuan level, and achieves "a sedan SUV that will not be wrong with closed eyes" with ultra-high cost performance.
The appearance of the car is at the forefront of visual perception and the first step to impressing the user. Appearance value is justice, Pentium B70S through the "super wind trend design", with a large tension of the vehicle shape and leapfrog golden ratio, the sports car's personality fashion and SUV muscle sense of interpretation is just right; through the empowerment of Chinese culture, Pentium B70S to create a super high recognition of the "Great Wall Arrow Stack" rear taillights, superimposed double tail spoiler effect, the young people's mentality to hold steady.
Sports fashion extends from the outside and inside to the cockpit, the Pentium B70S has a 2750mm wheelbase, effectively lengthening the driving space of the front and rear rows, changing the concept of the coupe SUV to exchange the value for space; 7-inch full LCD instrument and double 12.3-inch screen to make technology and luxury come to the face; B70S has both D-Life 5.2 AI intelligent system full-scene ecological services, as well as L2 intelligent driving system to assist travel, as well as digital keys, electric tailgates, 360 ° panoramic images and other intimate functions. A sense of technology is born.
In the power and control that consumers are most concerned about, the Pentium B70S offers two different power versions of 1.5T+7DCT and 2.0T+Aisin 6AT, of which the 2.0T engine has a maximum power of 165 kW and 340 Nm peak torque, abundant power and a strong sense of acceleration push back that "performance players" love. At the same time, the chassis is tightly tuned, highlighting the sporty style, and the sedan-like control brings users an excellent driving experience, which is a well-deserved strength.
FAW Besturn discovers consumer needs with keen insight, creates B70S excellent product power, and reaches consumers with innovative marketing forms, which will surely impact the market pattern of coupe SUV and become the first key for FAW Besturn to open the personalized market. Pentium T series SUV has completed the layout of various market segments, and the B70S coupe SUV will be dedicated to differentiating market demand and consolidating Pentium's product matrix and layout in the SUV market. After the release of the new brand strategy of "518", FAW Besturn is actively exploring more innovative models to bring users a better product experience.