A battle of oil prices, so that #95 are running 10 yuan / L to go, perhaps even the refueling machine did not expect, which day their own display screen can not accommodate ten digits of the unit of pricing, oil prices nine consecutive rises, and set a record high, here are historical witnesses!
On March 16, before the new wave of oil price increases at midnight on the 17th, many car owners across the country lined up for gas overnight and almost moved the gas station home.
According to the oil price record on the 17th, Hainan #95 gasoline led the country with a high price of 9.73 yuan / L, #92汽油也得9.16 yuan / L, #98汽油更是高达11.02 yuan / L, Hainan oil price topped the national day!
Well, here is a wave of People of Hainan, and then comfort the people in other parts of the country.
Although the fuel car price increases, but the electric vehicle price increase this thing can not run, with the chip continued shortage, and even the battery nickel raw material cost soared, the price increase of electric vehicles can be much larger than the oil price, this money is really "nickel made ah"!
Tesla adjusted the price twice a week, the highest price increase of Model Y on March 15 was 20,000 yuan; BYD Dolphin, Han EV, etc. rose in price, up to 5,000 yuan; and Nezha, Xiaopeng, Feifan Automobile, FAW-Volkswagen, etc. Recently, these car companies have officially announced price increases.
However, compared with the small story of domestic price increases, RIVIAN, an American start-up car company that plans to enter China, has done something that even Tesla has not been arrogant:
Cancel orders, reduce allocations, increase prices... When it comes to outrageousness, RIVIAN can be said to have no lower limit.
Cancelling an order is not negotiable? Arrogant first man!
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Rivian's first mass-produced R1T rolled off the production line at its Nomoore, Illinois plant last September and delivered the first 156 vehicles to users in October of the same year.
Fast forward to November, RIVIAN was listed on the NASDAQ, the first day of the closing price of up to $100.73, a 29.14% increase, so that THE MARKET VALUE OF RIVIAN CLIMBED TO $85.9 BILLION, the same day to achieve the century-old car company Ford surpassed.
It seems that the new forces have just launched, and the market value has surpassed that of the old car companies, whether it is domestic or foreign, there is a surprising tacit understanding, and the degree of optimism of investors and shareholders on the new energy automobile industry is obvious to all.
However, RIVIAN's attitude on the issue of vehicle delivery is as tough as the market value, and the behavior of reducing allocations, increasing prices and canceling orders in disguise is overbearing.
As early as March 1 this year, RIVIAN launched the two-wheel drive dual-motor version of the R1T entry (before that, there was only a four-motor four-wheel drive version), with a price of 67,500 US dollars (about 428,700 RMB) and an EPA pure electric cruising range of 416km.
At first glance, the price of the R1T pure electric pickup truck is similar to the price of the domestic Weilai ES8, but this thing can not be looked at closely, because it is easy to find cat greasy.
On the official website of RIVIAN, the previous RIT four-wheel drive motor version is also priced at $67,500, and the battery EPA range starts at 512km.
In contrast, spending the same price, now car owners can only book two motors less, and the endurance is shortened "reduced car", RIVIAN's dark Chen Cang's drama is extremely advanced.
Not only that, the price of accessory options has risen simultaneously, and the popular kitchenware sets that can be stored in R1T have also risen from $5500 to $6750.
This is the same as the domestic Tesla price increase, if people specifically tell you that in addition to the black car paint, other car paint color options, but also from 8,000 yuan to 10,000 yuan, rear-wheel drive models 6,000 yuan optional 19-inch wheel hub will rise to 8,000 yuan, this "with price increase responsibility system" Can you bear it?
But this is not the most pompous, perhaps the most injured to the owner of the car is called "hit the pond fish", but this pool of fish is still next door nest.
Old users who have previously decided on the RIT, but have not yet mentioned the car, the price of the new car rises synchronously, and they are not affected by the early fixing of the car and the immediate locking of the car price.
In other words, this group of prospective owners waiting to pick up the car changed from four-wheel drive to two-wheel drive overnight, and the endurance was forced to shrink by 100 kilometers; at the same time, the accessories they had selected also increased in price.
When it comes to the big wordless event in 2022, RIVIAN is definitely the first to bear the brunt.
However, the price of the car has risen, the optional parts have risen, the old users have been cut leeks synchronously, and RIVIAN has also formulated overlord clauses.
The owner either accepts the increase in the price of the car and pays the new price when picking up the car, or maintains the original price, but the car will be less than two motors, the battery will be smaller, and the car will need to wait another 2 years, because the two-wheel drive version is ready for production after 2 years.
What is even more shocking is that RIVIAN also canceled half of the previously scheduled user orders, and finally may have found that conscience, or may not be able to withstand the user's crazy spit, only to decide that the order has been placed on March 1, and the price remains unchanged.
This storm of cutting orders and increasing prices can evolve into a brand public relations crisis of RIVIAN in minutes, and even has corrupted the popularity of passers-by in China, directly announcing the death of the society!
Rivian's reasons are also straightforward, from the debut of RIVIAN's first model, the R1T, at the Los Angeles Auto Show in 2018 to the rolloff of the first production model in September 2021, which has maintained the price announced in 2018.
Now, in almost four years, the overall cost of important components has risen by 37%.
In other words, RIVIAN was deeply questioned as a car-making PPT, even if the early adopters gave RIVIAN support, but also had to bear the price increase caused by the rise in car costs in the past 4 years.
A good "user co-breeding" can also be regarded as creating a new rule for car-making gameplay!
In contrast, we think that Tesla's first principle strategy has been enough for everyone to slowly adapt to the pull between being cut and counter-cutting, did not think that RIVIAN is more ruthless, directly "one size fits all", the user's feelings? unimportant!
From the beginning of the "new forces", the price of the car has long been non-negotiable
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On the vanguard of the wayward price increase in the automobile industry, Tesla is definitely the pig flying wildly on the outlet, and the "first sexual principles" theory feels rare when anyone sees it.
Just over halfway through March, Tesla has risen twice in a row, taking the Model 3 as an example, the rear-wheel drive version is quoted at 279,900, the high-performance version is 367,900, and last week the rear wheel version was only 265,900, and the high-performance version was only 349,900.
And the cheapest rear-wheel drive version of Model Y has risen to 316,900, not enjoying the national new energy subsidy benefits of less than 300,000, and car owners need to pay an extra sum of money.
Since the model 3 adjusted the price to 235,900 on July 30, 2021, the historical lows have obviously gradually drifted away from several price adjustments in the past six months.
The "Wait Party" once thought that the car could break through the low of 230,000 to 200,000, but did not think that the cost of the whole vehicle at the domestic rate fell at a rate of decline, and it could not catch up with the rise in the price of spare parts/battery raw materials.
Not only in China, but also in many parts of the world, such as the United States and Germany, they are also facing the phenomenon of electric vehicle price increases.
For example, in germany recently, the model 3 all-wheel drive long-endurance version has increased by 2,000 euros, and the high-performance version has increased by 3,000 euros, which is more than the domestic comparison.
(Before the article was published, Xiaopeng announced that the price increase before the subsidy ranged from 10100-20000 yuan, and the watchmaking speed could not catch up with the price increase rate of the model ~ Giao)
Of course, foreign brands are rising in price, domestic car companies are not far behind, BYD, Geometry, Chery small ants, etc. have all increased prices, including FAW-Volkswagen ID.6, a price increase of 5400 yuan, an increase of 2.28%.
When it was learned that the national subsidy policy for new energy vehicles would be cancelled on December 31, 2022, and the proportion of the national subsidy would be reduced by 30% this year, Xiaopeng, Weima and other new forces have also adjusted their price and equity strategies to cope with the double problem of reduced subsidies and increased vehicle costs caused by rising battery raw materials.
The pure electric products launched by start-up car companies, new forces, and traditional car companies are flexibly adjusting car prices with the purchase cost of the supply chain, even BYD, which has rarely adjusted prices, can not withstand the problem of new energy vehicle chip price increase + battery raw material price increase.
Therefore, this is almost a phenomenon-level problem that cannot be solved, when the shortage of parts, especially lithium carbonate rose from 50,000 to 500,000 tons, more than a dozen new energy car companies have made a decision to increase prices in March, and the final reaction to the cost of car prices will be grafted onto users.
If the price continues to rise, then there will be more car companies to follow up the decision to increase prices, and "price increase" has become a common phenomenon in the industry.
In the future, as the price of battery raw materials falls, it is not excluded that Tesla will immediately follow up with the price reduction, after all, Tesla has not done less, and has done the hardest.
For example, on May 1, 2020, the price of the Model 3 of 299,000 was reduced to 271,550, and on October 1 of the same year and July 30, 2021, the price of the Model 3 was reduced to 249,900 and 235,900, while in traditional car companies, such situations are currently rare.
Let's put it this way, if you want to buy a car, you can hurry up and set it first, set the car early, and the price may also remain low before the rise.
It is a little difficult to tell the truth if you want to draw a salary from the bottom of the pot, please buy a car early, buy early and enjoy it.