In the mainland passenger car market, the market share of B-class sedans is second only to A-class SUVs and A-class cars. From the perspective of overall sales in the market segment, from 2018 to 2021, the total sales of B-class cars in Mainland China increased steadily, from 2.059 million units to 2.499 million units, and its market share also expanded from 9.2% to 12.4%.
Specific to the various brand models, the B-class sedan market mainly includes Japanese joint venture brands and German joint venture brands. According to the sales data released by the Passenger Car Market Information Joint Committee, in 2021, GAC Toyota Camry won the B-class car sales championship with a sales performance of 217,700 units for the whole year, and in 2020, the sales champion of this segment belongs to GAC Honda Accord.
In the latest February 2022 retail sales ranking express, in addition to GAC Toyota Camry, GAC Honda Accord, as well as FAW Toyota Asia Dragon, Dongfeng Nissan Tianlai and other B-class cars have achieved single-month sales of more than 10,000 vehicles, which can be called "war situation glue".
The reporter of China Business Daily noted that in many brands, most of the B-class cars are running volume models, and they are also located in the high-end market because of their price, and are regarded as the flagship models of the brand. This also means that a popular B-Class sedan will affect consumers' impression of the brand to some extent.
In the B-class sedan market where a number of hot-selling models are "entrenched", Changan Ford launched a new generation of Mondeo to join the melee. At the recent Changan Ford Spring New Product Show, Changan Ford's new generation of Mondeo officially opened pre-sale, and the pre-sale manufacturer guidance price of 4 models was 159,800 yuan to 219,800 yuan.
Judging from the existing models of Changan Ford, according to the public information on the official website, the new generation of Mondeo is the only B-class sedan currently on sale in the Changan Ford sedan camp, and the significance to the brand is self-evident.
From the perspective of the model itself, the previous generation of the new generation of Mondeo is the fourth generation of Mondeo launched in 2013, which as one of the representatives of the American B-class sedan, has achieved monthly sales of more than 10,000 vehicles from 2013 to 2017. After 9 years, how can the new generation of Mondeo start a "breakout war"?
According to the official introduction of Changan Ford, the new generation of Mondeo adopts Ford's new family design language of "potential energy aesthetics", with a body length of 4935mm, a width of 1875mm, a height of 1500mm, and a wheelbase of 2945mm. In terms of power, the new generation of Mondeo is equipped with a 2.0T+8AT powertrain with an acceleration of 6.5 seconds from 0 to 100 km/h.
Although it is still a fuel model, Changan Ford emphasized that the new generation of Mondeo shares the same new electronic and electrical platform with Ford pure electric models - Ford FNV intelligent interconnection network-wide architecture. This architecture enables the new generation of Mondeo not only to have a trolley-level intelligent cockpit and intelligent driving capabilities, but also to have the ability to fully utilize the whole vehicle OTA, which can be continuously upgraded and evolved.
In addition, the new generation of Mondeo is also equipped with a 1.1-meter ultra-wide area HD giant screen, Ford's new generation co-Pilot360 Intelligent Driving Assistance System, Ford's latest generation of vehicle and machine system SYNC+2.0 Intelligent Mobility Interconnection System and other configurations.
The reporter noted that similar to changan ford's medium-sized SUV listed in 2021 , EVOS light chaser , the new generation of Mondeo is also equipped with Ford's first mass-produced vehicle-to-road coordination system, based on cellular vehicle networking (C-V2X) technology, so that vehicles can access the urban intelligent transportation system, enhance the vehicle's perception of road infrastructure such as traffic lights, and alleviate anxiety about unknown road conditions during driving.
Compared with the price, according to the manufacturer guidance price of the four B-class cars such as Camry, Accord, Asia Dragon and Tianlai displayed by Autohome, Accord is one of the lower-priced models, and its manufacturer guidance price is 169,800 yuan to 259,800 yuan. The pre-sale manufacturer guidance price of the new generation of Mondeo is 159,800 yuan to 219,800 yuan, which is further lower than the price of the above four B-class cars.
Nine years after the launch of the previous generation of Mondeo, a new generation of Mondeo was born when the Ford brand entered a new track of electrification and intelligence. According to the official website, in the fields of artificial intelligence technology, digital technology, product and service experience, Ford China's product team continues to innovate around The needs of Chinese consumers and the development trend of technology.
Among them, in the new model series, sync+2.0 Zhixing interconnection system, the new BlueCruise L2+ level of active driving assistance have been fully launched, and based on the intelligent interconnection network architecture (FNV), we have created an industry-leading intelligent technology such as "understanding you better" intelligent cockpit and "more road-aware" intelligent driving, as well as vehicle OTA that continuously optimizes the iterative product experience.
According to Ford China's 2021 sales data, a total of 624,800 vehicles were sold in 2021, an increase of 3.7% over the same period last year. The production and sales express report disclosed by Changan Automobile also shows that Changan Ford achieved cumulative sales of 304,700 vehicles in 2021, an increase of 20.29% year-on-year.
Specific to the model, the SUV model camp represented by the Changan Ford Explorer, Changan Ford Ruijie and Changan Ford Ruiji performed better throughout the year, of which the annual sales of Changan Ford Explorer increased by 43.4% year-on-year, and the first strategic model, Changan Ford EVOS Light Chaser, also began to be delivered at the end of November 2021.
(Changan Ford's new generation Mondeo brand photo)