In terms of loading capacity, few models at the same price can compare with pickup trucks, because pickup trucks have open loading space, and their cargo compartments have two choices of long cargo boxes and short cargo boxes, which have strong practicality. In terms of power, there are gasoline and diesel, two-wheel drive and four-wheel drive versions to choose from, pickup truck models have a high chassis and good passability. Capable of carrying people and loading goods, pickup truck models as "generalists" have strong commercial value.
Speaking of pickup trucks, we have to mention the Great Wall pickup truck, which has a cumulative global sales of 2 million vehicles. As a very popular pickup truck brand at present, Great Wall Cannon has sold more than 200,000 vehicles since its two-year listing. After reading this set of sales data, have you strengthened your confidence in starting the Great Wall Cannon? In order to enhance the brand influence and further improve the product matrix, Great Wall Cannon announced the official listing of fashion commercial pickup truck King Kong Gun on March 22. There are two kinds of gasoline and diesel power, two-wheel drive and four-wheel drive multiple different versions, of which the price range of gasoline models is 88,880 to 116,800 yuan, and the price range of diesel models is 9.58 to 123,800 yuan, all of which are the price of TEUs. On this basis, the long-box model adds 2,000 yuan; the long-box model can be equipped with a flat-bottomed cargo box, on the basis of which 2,000 yuan is added; the optional price of the pilot limited optional bag is 2,000 yuan, including LED headlights and 360 panoramic images.
King Kong gun as a commercial pickup product strength
In fact, the King Kong Cannon has been officially unveiled as early as the 2021 Guangzhou Auto Show, and many consumers have expressed their willingness to start this model during the auto show. The appearance of the diamond cannon is hard enough, the middle net is surrounded by large chrome parts, the design of the square headlamp shows a powerful aura, and the front face is very full.
The interior performance of this car is also surprising. The combination of 3.5-inch LCD meter and 12.3-inch HD central control large screen makes the interior more fashionable, and there are a variety of interior colors to choose from. Previously, everyone was more concerned about the practicality of pickup trucks, so its appearance and interior design are often easy to ignore. Nowadays, with the continuous upgrading of consumption, if other pickup truck models can also be like the King Kong cannon, carefully create the appearance of the model, improve the recognition of the model, and pay attention to the interior details of the design, it will certainly be able to attract more potential users.
The performance of the pickup truck's cargo space is of course the top priority. King Kong cannon has three kinds of containers to choose from, TEU, long box and flat bottom, long box and flat bottom cargo box length of 1.82m, the cargo box size in the same class of models in the leading level. In addition, the diamond gun also adopts a low cargo platform design, which ensures that the vehicle has good passability and saves more effort in loading and unloading goods. The diamond cannon is still relatively thoughtful in terms of practicality.
It is also worth mentioning the performance advantages of this car. In terms of power, the King Kong gun is equipped with a power combination of 2.0T+6MT, the peak torque of the GW4C20B gasoline engine is 360N·m, and the peak torque of the high-power version of the GW4D20M diesel engine is 400N·m, these two sets of power systems have strong reliability, and the power performance is the same level ahead. In addition, because the body of the pickup truck is longer than that of the general family car, the flexibility of the vehicle is slightly insufficient, and the turning diameter of the Diamond Gun is only 11.9m, the steering is flexible, and it has stronger passability in some narrow roads, sharp bends and other road conditions.
The value empowerment of the diamond cannon to the industry
The current auto market recognizes a sentence that product strength is king and is the foundation of sales. However, if the brand has invested enough in the creation of the product, if it wants to further enhance the market competitiveness, it should better understand the needs of consumers. Only by truly understanding the pain points of users and satisfying consumers' just needs and personalized needs according to market feedback can we accumulate a good reputation and achieve higher sales.
The new car for different user groups to create a model suitable for various user business models, including the King Kong Gun Farmer Version, the King Kong Gun Rescue Vehicle, the King Kong Gun Lighting Car, the King Kong Gun Beer Car and other versions of the model. King Kong Cannon also completes co-creation with users through the industrial Internet, and establishes new formats such as King Kong Alliance, King Kong Business School, and King Kong Property to achieve a win-win situation between the brand and users.
summary
From the perspective of the product strength of King Kong Cannon, as a fashionable commercial pickup truck, the appearance and internal and external design are very much in line with the aesthetic needs of current entrepreneurs, with tough shape, very trendy, and good performance in performance. Based on the brand outward, King Kong Cannon is committed to becoming a business partner with users to achieve a more efficient business model and achieve a win-win situation. It is believed that the listing of the Diamond Gun will usher in hot sales, and at the same time help the Great Wall Gun achieve the vision of global sales of more than 500,000 vehicles by 2025 and become the world's top three pickup truck brands.
(Author: Dai Jun)