For some small partners who change machines more frequently, if they want to use a new iPhone every year, they must personally pay for a large difference.
Although Apple supports trade-in services, the cost of being able to discount is very limited and not cost-effective overall.
Coupled with the popularity of the "rental boom" in the past two years, many users also hope that Apple can launch an official rental service.
Now, according to Bloomberg's latest report, Apple may soon be launching a rental service.
Bloomberg reporter Mark Gurman said that Apple is developing subscription services for the iPhone and other hardware products, allowing users to obtain iPhones through installment leases.
Apple has been preparing for the program for a long time, and although the project has recent signs of being shelved, the subscription service is still expected to launch by the end of the year, the sources said.
At the same time, Apple will also launch a service where users who subscribe to the service can replace their devices with the latest models when new hardware products are released every year.
The service is similar to Apple's annual renewal program, replacing the old machine discount with a subscription.
In fact, Apple's launch of the rental service is not surprising, from the proportion of revenue of Apple's products last year, the iPhone accounted for more than half of Apple's revenue sources.
At the same time, the frequency of user replacement is getting higher and higher, coupled with this year's iPhone 14 Pro model will use a punching screen design, it is expected that the new appearance will attract more users to buy.
Of course, from an affordable point of view, the rental service is more suitable for those users who change new machines every year.
Taking the iPhone 13 Pro Max 256GB as an example, on the mainstream domestic rental platform, whether it is a buyout after expiration, or a rental that is sent, the cost of renting for one year is more than 12,000 yuan.
Compared with the current price of Apple's official website, it will be about 27%-30% higher premium.
However, if you only choose to lease for one year and return it when it is due, the rent will be about 2,000 yuan cheaper than the official website price.
Therefore, for iPhone users who change every year, the rental service allows them to use the new machine at a lower price every year.
At the same time, in order to prevent the depreciation of mobile phones caused by short-term rentals, the rental period is generally very long, often between 12 months and 24 months.
According to the news, Apple seems to launch a short-term rental service, for those who want to try the new machine at the time of the release of the small partner, short-term rental is not a choice.
For the more sloppy handicapped, the rental service may not be friendly.
Because the rental mobile phone is most likely not supported by third-party maintenance, if you bump into the leased mobile phone, you can only go to Apple's official after-sales repair.
The official after-sales price... You get the idea.
If the news is true, Apple's rental service will be launched as early as the end of this year, and if it goes well, it may catch up with the iPhone 14.
Although the specific rules of Apple's rental service are not yet known, it is still worth looking forward to for users who frequently change iPhones.
For more information about the use of Apple device knowledge and skills and to inquire about the warranty, you can pay attention to my WeChat public account: cxkj-001 (fruit powder club).