When it comes to the king of China's pickup trucks, there is no greater than the Great Wall, which has long occupied half of the pickup truck market. In the past two years, Wei Jianjun has made two shots, hitting the joint venture car in the field of pickup trucks, and the Great Wall has forced japanese pickup trucks to a dead end.
1. The King of Pickup Trucks in China?
Thirty-two years ago, at the age of 26, Wei Jianjun was ordered to take over the bankruptcy of Great Wall Motors. Modifying agricultural vehicles and producing "Great Wall cars", the Great Wall faltered in the early stages, and it was very difficult to walk. It was not until Wei Jianjun decided to switch to pickup trucks that the Great Wall could find a solid foundation for a stable life. Since 1999, the Great Wall has beaten all independent and joint venture brands and ranked first in domestic and export sales of pickup trucks for 23 consecutive years. Based on this, Wei Jianjun can lead the Great Wall into the field of SUVs and achieve the reputation of one of the three independent powers of the Great Wall.
2. Wei Jianjun shot twice?
However, the Great Wall Fengjun series belongs to the low-end pickup truck, the price has long hovered below 100,000 yuan, not to mention compared with the Ford Raptor F150, which started at more than 500,000 yuan, that is, compared with the Ruiqi series of Zhengzhou Nissan, Ruimai and Suzuto of Jiangxi Wushi, there is not much advantage in product strength and brand power. So Wei Jianjun used the killer skill to launch the Great Wall Cannon in 2019 and strongly entered the field of pickup trucks of more than 100,000 yuan. The Great Wall Cannon became a hit, quickly seized the market share of competitors such as the Japanese system, and successfully boarded the altar of pickup trucks.
But that's not enough. Japanese pickup trucks to retreat into the advance, Zhengzhou Nissan, Jiangxi Isuzu and other joint venture brands, in the less than 100,000 yuan of second-tier pickup trucks, sales perennial ranked in the top five pickup truck manufacturers list, still live very moist. Therefore, Wei Jianjun took advantage of the power of the Great Wall Cannon to take a second shot at the Japanese pickup truck and launched a new model of pickup truck, the King Kong Gun. On March 22, the King Kong Gun was officially launched, and the new car has two power configurations of gasoline and diesel, with the price range of gasoline models ranging from 88,800 to 116,800 yuan and diesel models from 95,800 to 123,800 yuan.
3. The Great Wall has forced Japanese pickup trucks to the brink?
King Kong cannon adopts the design concept of "minimalist aesthetics", the front of the car blasting launch type network, the dawn of the dawn automatic headlights, the body side of the sharp feature curve, the three-dimensional sense of the double U-shaped taillights, the whole vehicle to create a mighty and dynamic posture, both the sense of science and technology and fashion; the whole series is equipped with 2.0T engine, superimposed on the 6MT gold power combination, strong power, safe and reliable; 1.82m ultra-long cargo box, TEUS / long box / flat box three kinds of cargo boxes optional, to meet the diverse needs of users; the whole vehicle is still intelligent, multi-purpose, There have been advances in terms of modifications.
The listing of the King Kong gun means that Wei Jianjun moved the muzzle down, and the Great Wall pickup cannon family began to be backward compatible, and the range of firepower directly covered to less than 100,000 yuan and went deep into the range of 80,000 yuan. This is not necessarily a disaster for japanese and other joint venture pickup trucks, but the Great Wall has definitely forced them to the end. Originally, ruiqi 6 and other main Japanese pickup trucks, the starting price is about 90,000 yuan, and the great wall gun maintains a safe distance. But with the advent of the Diamond Gun, this safety distance has disappeared, and the Diamond Gun is subverting the entire second-line pickup truck market.
Through the Great Wall Cannon, King Kong Cannon, Fengjun and other models, the Great Wall has built a strict blockade line in different segments of the pickup truck market, such as high, medium and low. Any multinational car company or joint venture brand that wants to make huge profits in China's pickup truck market must first ask Great Wall to agree or disagree. We expect that after the listing of the Diamond Gun, it will quickly seize more market shares such as Zhengzhou Nissan and Jiangxi Isuzu, and further encroach on the living space of Japanese pickup trucks. Strength is the last word, only when independent brands are strong, imported and joint venture brands can not obtain huge profits, consumers can get more benefits.