[CNMO News] On March 29, it was reported that Netflix issued a statement at a recent Japan virtual animation expo that the company will launch 40 new anime works this year. In Japan, Netflix has about 5 million subscriber households, half of which spend an average of 5 hours a month watching a show.
Netflix's move is also to promote original content that appeals to Asian audiences. Asia is the fastest-growing streaming market in the world, while Netflix's home base, North America, is nearly saturated. The success of the anime film Devil's Blade, which became the fourth-highest-grossing film in the world last year and the best-selling work of all time in Japan, has led many entertainment companies to compete for the $23 billion market of anime
Netflix
Taiki Sakurai, Netflix's chief anime producer, said in an interview: "We want to be the top entertainment platform with high-quality content. The growth of our business is directly related to the growth of anime content. Sakurai said the number of views of anime shows around the world has increased by nearly 50% a year. He said half of Netflix's 200 million global subscribers have watched at least one anime in recent months.
According to a report released last year by the Japan Animation Association, the global animation market (including box office, peripheral and TV expenses, etc.) has nearly doubled to $23 billion in the decade to 2019. Million Insights, an Indian research firm, also mentioned in last year's report that the market is expected to exceed $36 billion by 2025, thanks to the popularity of streaming platforms and the growing popularity of smartphone games in Japan.