To say that the development momentum of domestic automobiles in 2021, Changan Automobile is undoubtedly the strongest one. From January to July this year, the cumulative sales of Changan Chinese brand cars reached 1099406, with a year-on-year growth rate of 46.1%, breaking through the million mark in one fell swoop, according to this trend, Changan will win this year's independent brand sales champion from Geely, and the annual sales will be close to the 2 million mark, which is an unprecedented height of independent brands.
The rise of Changan, in addition to the accumulation of technology over the years, the improvement of design, is very critical, this year there is a trend in the automotive market, that is, the value is the first productivity, whose design is good-looking, who can sell a wave. MG 6, Civic, Roewe i6, Trumpchi GS8 and other models confirm this. The huge improvement in the design of Changan Automobile began with a model, that is, the Changan CS75 PLUS.
Before this, the Changan model, although not how ugly, but certainly not good-looking, the design is relatively tough, with some rustic, such as the old CS75, this shape, how can not be considered exquisite and good-looking. Then came the man, who was Mazda's former chief designer, Atsuhiko Yamada.
During his tenure at Mazda, Yamada led two concept cars, SENKU and TAIKI, under the MAZ",000 "FLOW" design concept. The well-known "soul movement" design is also evolved and upgraded on the basis of "flow". At the same time, Atsuhiko Yamada has been involved in the design and development of mass production projects such as Mazda 2, Mazda 6, and Mazda CX-9. Needless to say, I know how strong the designer's ability is, after all, Mazda has black sound insulation and space, but almost no one has ever sprayed Mazda's appearance.
In May 2018, Atsuhiko Yamada officially confirmed his joining Changan Automobile Styling Design Institute, and the CS75 PLUS is Yamada Atsuhiko's first work after joining Changan Automobile. This car appeared on the four seats, completely subverted Changan's previous design style, known as Changan's best-looking model, this car debuted at the 2019 Shanghai Auto Show, caused a sensation, although there is no improvement in the three major pieces, but the listing has only been in the past 1 and a half years, but the cumulative sales have exceeded 300,000 units, which is enough to prove that this is an era of looking at faces.
Subsequently, Changan Automobile seems to have seen the huge appeal of high value, followed by the launch of UNIT, UINK and other models, all of which are design science fiction, super high value, and the upcoming UNIV is known as the highest domestic car. The UNI family has several common features, the borderless grille design, the sharp headlight set and the daytime running light are equally sharp, the tail spoiler inspired by the space vehicle imprint, the four exhaust and the through tail light design. All the designs are exaggerated at a glance, but when combined, they are very coordinated. Sometimes, you really have to take on the design skills of some design masters. Although his annual salary is as high as millions, it is indeed worth this price.
Driven by high value, the average monthly sales of the two brother models of the Changan UNI series have already exceeded 10,000 units, while other models of Changan have also begun to use a new design language, and the overall appearance of Changan has been greatly improved. Changan's sales fully prove how important a good designer is to the sales of an automobile brand.