Recently, a report that the mobile phone has not been changed in the past 4 years after 00 has aroused widespread discussion among netizens. Young people no longer have the "anxiety of changing machines" as they used to be.
Many consumers admit that their mobile phones have been used for four years, and when it comes to the reasons for not changing mobile phones, one is that mobile phones are selling more and more expensive, and the other is that mobile phones do not have transformative innovations, but make some small adjustments in function, which cannot stimulate their desire to shop.
Not long ago, industry analysis company Counterpoint released data showing that the average replacement cycle of users has exceeded 31 months. Market research firm Strategy Analytics said that the average replacement cycle of Chinese users is 28 months.
In this regard, some netizens said that no money is the first; the second is that the mobile phones now look the same and have no characteristics; third, the price does not meet the value, and the high pile of materials cannot meet the low needs.
Some netizens believe that now the mobile phone performance is very strong, there is no breakthrough in the product form, and the marginal effect of changing the mobile phone is very small.
The decline in consumer demand for mobile phones is directly reflected in shipments.
According to the research report released by CINNO Research a few days ago, recently, due to the macro environment, mobile phone manufacturers have begun to reduce market expectations and start to reduce mobile phone supply chain orders, and reduce the specifications and configuration of mobile phone products. At the same time, the weak demand for high-end models and the recurrence of the epidemic have led to a slowdown in the development of the domestic mobile phone market.
According to CINNO Research statistics, smartphone sales in the Chinese market in February were about 23.48 million units, down 20.5% year-on-year and 24.0% month-on-month, with a contraction year-on-year.
CINNO Research believes that the recurrence of the epidemic in many parts of The country after the Spring Festival has brought more adverse effects to the resumption of work and production of domestic mobile phone manufacturers, which is one of the main reasons for the decline in the overall performance of mobile phones in February.
Source: Fast Technology
Preliminary Editor: Wang Yanyan
Editor-in-charge: Gu Zhangtong
Auditor: Yin Shuhong
Chief Producer: Chen Taisheng
Producer: Wu Xiao, Chen Xiyu
Director system: Chen Zhenshi