Although multiple factors such as chip shortage + epidemic have affected the global mobile phone market to varying degrees, the Chinese mobile phone market has given amazing results against the trend. According to CINNO Research's monthly domestic mobile phone sales monitoring data, the sales of smartphones in the Chinese market in 2021 will be about 314 million units, up 3% year-on-year.
Thanks to the rapid recovery of market demand after the epidemic, superimposed Xiaomi OV and other brands concentrated on the release of new machines to stimulate the market, the first half of the off-season is not weak, the cumulative sales contribution in the first half of the year reached 51.5% of the year, more than 50%; and the peak season in the second half of the year is not strong, the continuous shortage of upstream materials to a certain extent inhibits the market demand, while 5G and other terminal technology innovations on the stock market demand stimulation is insufficient, market demand is delayed, the second half of the year only contributed 48.5% of the annual sales, the market performance is less than expected.
Source: CINNO Research Monthly China Smartphone Sales Report
The top5 shipments are: Top1 OPPO (22%), Top2 vivo (18.2%), Top3 Apple (16%), Top4 Xiaomi (15.2%), Top5 Glory (10%). Looking forward to 2022, driven by many factors such as the popularization of vaccines, the normalization of the epidemic, the continuous recovery of the terminal consumer market, the stabilization of the supply of driver chips, the accelerated penetration of 5G, and the improvement of brand product value and competitiveness, CINNO predicts that in 2022, the sales of smart phones in the Chinese market are expected to reach about 340 million units, an increase of 8% year-on-year. The Chinese market will become one of the few mobile phone markets in the global market that can achieve rapid growth, with great potential.
(7915404)